Bose Marketing Project

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  • Topic: Bose Corporation, Marketing, Bose wave systems
  • Pages : 17 (5251 words )
  • Download(s) : 58
  • Published : March 14, 2012
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Marketing Project by:
Dhaval Popat Roll No: 10
Mickey Haldia Roll No: 19
Rajat Mishra Roll No: 30
Sahil Patel Roll No: 38 Shirish Apradh Roll No: 43

INDEX
History of bose------------------------------------------------------------------------------------------------------3 ABOUT bose corporation--------------------------------------------------------------------------------------5 the productline of bose--------------------------------------------------------------------------------------7 Bose Roommates/Video mate Powered  Speakers------------------------------------------------------------------------7 Bose Acoustimass 16 home theater speaker system----------------------------------------------------------------------8 Bose mediamate-------------------------------------------------------------------------------------------------------------8 Bose companion 3-------------------------------------------------------------------------------------------------------------8 Bose Micro Music Monitor speakers---------------------------------------------------------------------------------------9 Bose SoundDock-----------------------------------------------------------------------------------------------------------------------------------------9 Wave® music system---------------------------------------------------------------------------------------------------------9 MACRO ECONOMIC FACTORS---------------------------------------------------------------------------10 ERA IN HOME ENTERTAINMENT--------------------------------------------------------- 11 COMPETITIVE LANDSCAPE---------------------------------------------------------------12 SEGMENTATION--------------------------------------------------------------------------13 Customer Analysis------------------------------------------------------------------------------------------------------------13 Competitor's Analysis--------------------------------------------------------------------------------------------------------14 Market Share-------------------------------------------------------------------------------------------------------------------15 Bose's Retail Strategy---------------------------------------------------------------------------------------------------------16 Bose's Positioning-------------------------------------------------------------------------------------------------------------17 Swot Analysis------------------------------------------------------------------------------------------------18 Strength---------------------------------------------------------------------------------------------------------18 Weakness-------------------------------------------------------------------------------------------------------------19 Opportunity--------------------------------------------------------------------------------------------------19 Threats---------------------------------------------------------------------------------------------------------------20 ADEVERTISING-------------------------------------------------------------------------------------------------------23 EXPANSION PLANS--------------------------------------------------------------------------------------------------25 Interview-----------------------------------------------------------------------------------------------------------26

HISTORY OF BOSE CORPORATION:
Bose Corporation was founded in 1964 by Amar Bose, initially Bose Corporation worked on military audio and sound contracts. Amar Bose is a prolific inventor7 and has registered dozens of patents7 for audio and sound technology. The company builds all types of high-end audio equipment, from commercially available music players and home theaters to auditorium sound systems and equipment for military aircraft and submarines and even NASA.8 - A...
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