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Bose Marketing Project

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Bose Marketing Project
Marketing Project by: Dhaval Popat Roll No: 10 Mickey Haldia Roll No: 19 Rajat Mishra Roll No: 30 Sahil Patel Roll No: 38 Shirish Apradh Roll No: 43

INDEX
History of bose------------------------------------------------------------------------------------------------------ 3
ABOUT bose corporation-------------------------------------------------------------------------------------- 5 the productline of bose-------------------------------------------------------------------------------------- 7
Bose Roommates/Video mate Powered Speakers------------------------------------------------------------------------7
Bose Acoustimass 16 home theater speaker system----------------------------------------------------------------------8
Bose mediamate------------------------------------------------------------------------------------------------------------- 8
Bose companion 3-------------------------------------------------------------------------------------------------------------8
Bose Micro Music Monitor speakers---------------------------------------------------------------------------------------9
Bose SoundDock-----------------------------------------------------------------------------------------------------------------------------------------9
Wave® music system---------------------------------------------------------------------------------------------------------9
MACRO ECONOMIC FACTORS--------------------------------------------------------------------------- 10
ERA IN HOME ENTERTAINMENT--------------------------------------------------------- 11
COMPETITIVE LANDSCAPE---------------------------------------------------------------12
SEGMENTATION--------------------------------------------------------------------------13
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