Bose Environmental Trend Analysis
PROJECT – ENVIRONMENTAL/TREND ANALYSIS
Abstract
This paper will explore the factors affecting the marketing of the Bose QuietComfort 15 noise canceling headphones. The factors that will be explained will be the Technological, Economic, and Demographic factors. These will be specific to an environmental and trend analysis that Bose has used to market its product effectively.
On a flight to Europe in 1978, Amar Bose, the founder of Bose Corporation, put on a pair of headphones supplied by the airline, only to find out the sound emitted by those headphones was not loud enough to mask the loud roar produced by the airplanes engines. He knew something had to be done. One decade later, Bose produced the first pair of noise canceling headphones ever to be developed. Since then, sound quality has evolved into something more than a luxury. Traveling professionals are constantly purchasing the Bose QuietComfort 15 headphones due to the sheer superiority of the headphones over any other brand. The noise cancellation technology provided by Bose is still trying to be duplicated by other companies today. Some may say they have reached, or come close to reaching the technology; however, Bose still remains as one of the top companies to provide this type of consumer good. We will examine some different factors that affect the marketing strategy that Bose has placed upon its QuietComfort 15 noise canceling headphones.
Technological Factors
Technology is constantly evolving. One thing Bose thrives upon is the technology demand that drives consumers to purchase non-commodity items such as iPods and other luxurious items like Bose headphones. Commercial flights used to be a simple, boring flight from wherever you were coming, to wherever you were going. Today, many airlines offer in-flight entertainment that requires passengers to have a pair of headphones to enjoy the movie they watch, or music they listen to. If you have ever been on a plane, you know how noisy
Abstract
This paper will explore the factors affecting the marketing of the Bose QuietComfort 15 noise canceling headphones. The factors that will be explained will be the Technological, Economic, and Demographic factors. These will be specific to an environmental and trend analysis that Bose has used to market its product effectively.
On a flight to Europe in 1978, Amar Bose, the founder of Bose Corporation, put on a pair of headphones supplied by the airline, only to find out the sound emitted by those headphones was not loud enough to mask the loud roar produced by the airplanes engines. He knew something had to be done. One decade later, Bose produced the first pair of noise canceling headphones ever to be developed. Since then, sound quality has evolved into something more than a luxury. Traveling professionals are constantly purchasing the Bose QuietComfort 15 headphones due to the sheer superiority of the headphones over any other brand. The noise cancellation technology provided by Bose is still trying to be duplicated by other companies today. Some may say they have reached, or come close to reaching the technology; however, Bose still remains as one of the top companies to provide this type of consumer good. We will examine some different factors that affect the marketing strategy that Bose has placed upon its QuietComfort 15 noise canceling headphones.
Technological Factors
Technology is constantly evolving. One thing Bose thrives upon is the technology demand that drives consumers to purchase non-commodity items such as iPods and other luxurious items like Bose headphones. Commercial flights used to be a simple, boring flight from wherever you were coming, to wherever you were going. Today, many airlines offer in-flight entertainment that requires passengers to have a pair of headphones to enjoy the movie they watch, or music they listen to. If you have ever been on a plane, you know how noisy
References: Bose Corporation. QuietComfort 15. Retrieved from http://www.bose.com/ controller?url=/shop_online/headphones/noise_cancelling_headphones/ quietcomfort_15/index.jsp on 15 January 2011. Forrester Research (2006). Forrester Research Reveals The Most Trusted Consumer Technology Brands. Retrieved from http://www.forrester.com/ER/Press/Release/ 0,1769,1069,00.html on 21 January 2011. Kotler, P. & Keller, K. L. (2009). Marketing Management (International 13th ed.). Upper Saddle River, NJ: Prentice-Hall. Rediff.com (2009). Bose to Shed 1,000 Workers. Retrieved from http://www.rediff.com/ money/2009/jan/21bcrisis-bose-corporation-to-shed-1000-workers.htm on 21 January 2011.