Bose Corp. (Jit Ii)
BOSE CORP.
(THE JIT II PROGRAM) Case Analysis No. 18
A written report Submitted to: Prof. Ma. Julie V. Johnson
Ramon Magsaysay Technological University Graduate School Castillejos Campus
In partial fulfilment Of the Requirement in BM 402 Management of Business Logistics
Submitted By: Marlon D. Jaranilla
January 23, 2010
1 Submitted by: Marlon D. Jaranilla
BOSE CORP. (The JIT II Program) Case Analysis No. 18
I. GAINING FAMILIARITY / CASE BACKGROUND
Bose Corporation was founded in 1964 by. Dr. Amar Bose, a professor of Electrical Engineering and Computer Science at the Massachusetts Institute of Technology. Sherwin Greenblatt and Hose shared a love of music, but recognized that the high fidelity (hi-fi) products then available did not accurately reproduce sound; Greenblatt become Bose Corporation’s first employee, the two (Dr. Amar Bose) planned to built a company based on innovations in acoustics and electronics. For three years, virtually all the company’s revenues were earned by developing portable battery operated equipment, hi-fi was considered “the hobby side of the business”. In 1968, Bose Corporation launched the 901 speaker, which incorporated proprietary Direct/Reflecting technology, simulating the feeling of live sound by radiating sound waves to the listener directly and via reflections off walls, ceilings, and doors. This speaker was a huge success, landed by a growing market of audio enthusiasts. Two years later Bose introduced the 501 speaker, which also had Direct/Reflecting technology but was half the size of the 901 speaker. In 1973, Bose introduced the 301 speaker, which produced true hi-fi sound but could fit on a bookshelf. In 1970’s, sales of Bose speakers grew rapidly and during this year, Bose develop a car stereo that would produce exceptional sound; Cadillac Seville first offered an option for a Delco-Bose sound system in 1982, by 1990 sound systems were available in cars made by General Motors, Honda, Acura, Audi, and
(THE JIT II PROGRAM) Case Analysis No. 18
A written report Submitted to: Prof. Ma. Julie V. Johnson
Ramon Magsaysay Technological University Graduate School Castillejos Campus
In partial fulfilment Of the Requirement in BM 402 Management of Business Logistics
Submitted By: Marlon D. Jaranilla
January 23, 2010
1 Submitted by: Marlon D. Jaranilla
BOSE CORP. (The JIT II Program) Case Analysis No. 18
I. GAINING FAMILIARITY / CASE BACKGROUND
Bose Corporation was founded in 1964 by. Dr. Amar Bose, a professor of Electrical Engineering and Computer Science at the Massachusetts Institute of Technology. Sherwin Greenblatt and Hose shared a love of music, but recognized that the high fidelity (hi-fi) products then available did not accurately reproduce sound; Greenblatt become Bose Corporation’s first employee, the two (Dr. Amar Bose) planned to built a company based on innovations in acoustics and electronics. For three years, virtually all the company’s revenues were earned by developing portable battery operated equipment, hi-fi was considered “the hobby side of the business”. In 1968, Bose Corporation launched the 901 speaker, which incorporated proprietary Direct/Reflecting technology, simulating the feeling of live sound by radiating sound waves to the listener directly and via reflections off walls, ceilings, and doors. This speaker was a huge success, landed by a growing market of audio enthusiasts. Two years later Bose introduced the 501 speaker, which also had Direct/Reflecting technology but was half the size of the 901 speaker. In 1973, Bose introduced the 301 speaker, which produced true hi-fi sound but could fit on a bookshelf. In 1970’s, sales of Bose speakers grew rapidly and during this year, Bose develop a car stereo that would produce exceptional sound; Cadillac Seville first offered an option for a Delco-Bose sound system in 1982, by 1990 sound systems were available in cars made by General Motors, Honda, Acura, Audi, and