Boots: Hair-Care Sales Promotion

Topics: Maruti Suzuki, Suzuki, Suzuki Alto Pages: 15 (3900 words) Published: November 29, 2010


Prepared By:
Group C

Table of Content

|S.No | |Page No. | |1. |Acknowledgement |3 | |2. |Introduction & Profile of the company |4 | |3. |Services offered & Values |5 | |4. |Company strategy, competitors & customer satisfaction. |6 | |5. |Corporate governance philosophy |7 | |6. |Management Structure |8 | |7. |Composition of Board |8 | | |(i) Audit Committee |9 | | |(ii) Shareholders' / Investors' Grievance Committee |11 | |8. |Corporate Policies |13 | | |(i)CSR Activities |13 | | |(ii) Environment policies |15 | | |(iii) Road Safety |16 | |9. |Questionnaire |18 | |10. |Sources |21 | | | | | ACKNOWLEDGEMENT

This Project report is just an effort to throw some light on the Corporate Governance, Ethics & CSR activities which organizations like M/s Maruti Suzuki is following. This project report helps to do a critical analysis of building up Corporate Image & Identity based on Corporate Governance & CSR activities of the organization which they have achieved after satisfying their internal customers (employees) and external customers. Further, it also helps to establish a link between profitability & value which the organization has created over the years by following certain business ethical standards. Based on the feasibility of data, we have decided to categorize the product portfolio of the company with the Indian consumer’s psyche and have tried to relate this with their present Corporate Image, Identity & Reputation.

We thank our Professors & Mr. Ranjit Singh, Senior Manager- Corporate Planning & his team in diversifying our vision towards the above mentioned project. We thank them for their guidance and support.


In February 1981 Maruti Udyog Limited (now Maruti Suzuki India limited) was incorporated under the provisions of the Indian Companies Act, 1956. It was established to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. A license and Joint Venture Agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in October 1982. It manufactured India's first affordable cars. In...
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