Bonds Ad Analysis

Topics: Advertising, Michael Jackson, Television advertisement Pages: 4 (1206 words) Published: June 13, 2012
BONDS - TV Commercial
1. Product name/ brand

Mr George Allan Bond established Bonds in 1915, he was an ambitious American businessman that arrived to Australia in the early 1900’s and followed his dreams. Bonds first began with importing hosiery. Once the company had relocated to Redfern in the western suburbs of Sydney in 1917, Bonds was on the way and had started manufacturing singlets, hosiery, gloves, socks, underwear, sportswear, baby wear and sleepwear, both for men and women. Parent company: BONDS

Manufactured by: BONDS
Country of manufacture: Bonds manufactures 40% of its goods in Australia at three sites in New South Wales: Cessnock, Unanderra and Wentworthville. The factories produce nearly 17 million garments a year and employ 295 full time staff. 2. Key facts (About the product)

Bonds are a reliable and reputable brand that is affordable and suitable for all members of the family. Bonds are an icon brand, which has been a part of Australia for almost 90 years. Established in 1915, Bonds has sold over 400 million "Chesty Bonds" singlets, 155 million pairs of Cottontails pants and 20 million baby Wonder suits. Bonds produce more T-shirts and underwear than any other company in Australia. George began manufacturing hosiery in Redfern, a suburb in Sydney and the following year the company moved to nearby Camperdown, where underwear manufacturing began. Bonds are very high quality, made from cotton making them comfortable, durable and easy to wash.
3. Target Market(s)
The age market we are trying to allure is anyone from the age of 15 to 60, male and female. The new autumn collection of baby wear is coming in, in a few days so I would like to try to target young parents by having a crawl walk by a few babies dressed in Bonds. Bonds have a large range of underwear, hosiery and clothes for all ages and sizes. To make it a great commercial I plan on using professional models and dancers on set, all will be wearing Bonds...
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