Preview

Boeing Dream Liner

Good Essays
Open Document
Open Document
1013 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Boeing Dream Liner
Boeing : Selling a Dream (liner)

Summary

Think about the biggest purchase, time to researching that decision, factors for making choice and purchase cost.

Commercial and military aircraft most complicated transaction in the world single sale can add billion dollars. Beyond price many factors affect for the purchase of Boeings clients, thus it is nerve-rackingly slow, often taking years from the first sales presentation to the day Boeing actually delivers an airplane process.

Boeing invests heavily in managing customer relationships, individual salespeople head up an extensive team of company specialists sales and service technicians, financial analysis, planners, engineers all dedicated to finding ways to understand and satisfy customers. It is lengthy buying process and they keep constant contact to satisfy customers, which depends on customers trust. Airplane buying like getting married. “ It is a long term relationship” according to Quips Alan Mallaly.

Boeing lost its industry lead in commercial airplane sales to Airbus due to its rival France based Airbus during the 1990s. In 2000s Company faced two cases of cheating and scandals resulted the ousting of Boeing’s CEO, prison terms for two other executives and loss of billions of dollars.

AN AIRLINES’S DREAM

In April 2004, announcement of launch of 787 Dreamliner which is smaller Passenger Jet than the Airbus A380 and Boeing 747 with the features of groundbreaking.

50% Dreamliner’s fuselage is made from lightweight carbon fiber materials, Its single piece eliminating 40,000 to 50,000 fasteners and 1500 aluminum sheets and with the B-2 stealth bomber. It is world’s lightest and advanced engine technologies jet using 20% less fuel than comparably sized plane

It can carry 210 to 330 passengers, offers increased cargo capacity and fuel range up to 13700 nautical km maximum speed of Mach 85. Its cockpit is loaded with tech toys to enhance safety and cut departure delays

You May Also Find These Documents Helpful

  • Powerful Essays

    Pm595 Course Project

    • 2651 Words
    • 11 Pages

    According to Boeing’s statement, the 787-8 Dreamliner will carry 210 - 250 passengers on routes of 7,650 to 8,200 nautical miles (14,200 to 15,200 kilometers), while the 787-9 Dreamliner will carry 250 - 290 passengers on routes of 8,000 to 8,500 nautical miles (14,800 to 15,750 kilometers). Additionally, the 787 jets provide airlines with unmatched fuel efficiency, which overall is beneficial to the global environment. The aircraft utilizes 20 percent less fuel than similarly sized airplanes. The goals for improvements in fuel efficiency do not hinder the aircrafts speed performance. The 787 will also travel at a similar speed as today's fastest wide bodies, Mach 0.85. Overall, the airlines will that utilize the 787 Dreamliner will enjoy more cargo revenue capacity, better interior environment, increased comfort, and more efficient performance.…

    • 2651 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Ba 353

    • 563 Words
    • 3 Pages

    In 2011, the company’s revenue grew to 68.735 billion dollars when the profit was 4.018 billion dollars. Boeing holds contracts with 26,500 suppliers and partners globally. Boeing Company is planning to expand its market by getting 34,000 new airplanes that are worth 4.5 trillion dollars. By doing that they will replace their older airplanes and will improve the emerging markets along with innovation in airline business models.…

    • 563 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    boeing guideline

    • 305 Words
    • 2 Pages

    competition from Airbus and losing its advantage. Boeing executives wish to come up with a…

    • 305 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    BOEING AUSTRAILIA (BAL)

    • 2120 Words
    • 9 Pages

    suppliers to get the best prices available. Like reverse auctions or group buying with the Boeing…

    • 2120 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Boeing has a history of being the best aircraft company in terms of leadership and innovation, which is used to create leading aircraft designs. They also use advanced technology and engineering skills to design and develop its products. As a result, Boeing serves nations worldwide with commercial and military…

    • 1205 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Boeing Financial Analysis

    • 9354 Words
    • 38 Pages

    The Boeing Corporation, originally Pacific Aero Products Company, was established in 1916 in the Washington Puget Sound region. The company was originally incorporated to build aircraft, air mail delivery, and pilot training, but was broken up by the government in 1934 creating United Airlines and Boeing Aircraft Company. During the first 97 years the company expanded through strategic mergers and acquisitions of storied aerospace pioneering companies into the $81.7 billion dollar company it is today. Many of the companies are household names with the older generations: North American Aviation, McDonnell Douglas, Rockwell International, Hughes Space & Communications, and Jeppesen. Through these expansions, Boeing has become the world’s largest and most diversified player in the aerospace and defense industry. Ranked in the top of U.S. exporters, Boeing supports airlines as well as the U.S. and allied government customers in 150 countries. The company is divided into two major business units supported by nine corporate functions. The two business units are Commercial Airplanes (60%) and Defense, Space & Security.…

    • 9354 Words
    • 38 Pages
    Powerful Essays
  • Better Essays

    Negotiation between two major companies like Airbus and Boeing can make a marketing strategy very strong or the complete opposite, it can cause a strategy to crumble to pieces in an instant. Airbus and Boeing both have dedicated sales representatives, Bight of Boeing and Leahy to their jobs very serious and developed a marketing plan like none other. These two gentlemen understood one important thing when it comes to marketing, plans must be able to adapt to change at any given moment.…

    • 880 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Airbus Q&A

    • 904 Words
    • 3 Pages

    According to the Demand curve, the kink price is about $140M per an airplane. I suppose that if Boeing would have charged that price, the amount of orders would not change.…

    • 904 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Boeing acquired this efficient aerospace technology through companies like Rockwell and McDonnell Douglas. They thus increased the number of contracts in the defense aircraft industry and now stood a better chance in the market. Boeing had to eliminate wastage and step up efficiency to cut unnecessary costs. So the procedures of parts ordering and scheduling were reshuffled. Additional proficient inventory management was necessary. The manufacturing process experienced a major change and there was less production delays than before which not only helped in keeping an efficient flow when it came to their supply chain but also helped in better customer service which of course helped them hold on to crucial market share. Gaining market share of course hugely elevated their problems of losing customers or market share to Airbus (who in order to turn away customers from Boeing had initially adopted the strategy to lower prices of their products). Of course the customers were airline companies. Boeing’s success depended directly on the success of those airline companies.…

    • 259 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Boeing Paper

    • 37585 Words
    • 151 Pages

    This paper will first attempt to explain the legal structure of Boeing and then describe any historical, present, or future litigation Boeing is engaged in. Then the paper will detail the business and analyze its strategic situation. This section will focus on Boeing’s core competency and use the five forces framework to analyze its strategic position. The third second of this paper will discuss Boeing’s marketing strategy as well as detail their competition and how they differentiate themselves in the marketplace. The fourth section will analyze Boeing’s principal accounting statements and prepare a valuation for Boeing. It will also attempt to assess Boeing’s financial performance and standing relative to its past performance and that of its competitors. The next section will cover a research…

    • 37585 Words
    • 151 Pages
    Powerful Essays
  • Best Essays

    Boeing Report

    • 2380 Words
    • 10 Pages

    Since the First Flight of Wright brothers back in 1903 no one could ever imagine how fast the aviation industry would change and new innovations will be made with in the next decades to come. Over the past decades, innovation has totally changed the face of aviation industry and Boeing is one of the main stakeholders in this race today. Boeing has been in the production of commercial jetliners for more than 40 years and since its merger with McDonnell Douglas in 1997, it has gained a 70 year heritage in the leadership of commercial aviation. In this report we will discuss how effectively Boeing has mastered the art of implementing an effective innovative strategy and managed its new and intriguing discoveries to make the world of aviation faster, slicker and most importantly efficient. Furthermore, the report will in depth analyze how Boeing has protected its innovations and devised an efficient intellectual property strategy…

    • 2380 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    The Boeing Company is the world's top aerospace company and the biggest manufacturer of commercial jetliners and military aircraft. The company designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launching vehicles and advancing information and communication systems, and providing military and commercial airline support services (Boeing, 2010). Boeing has been a leader in the aerospace industry for over 100 years (Boeing, 2010). The business manufactures products such as the 737, 747, and 777 airplanes that are used in commercial airline travel. Boeing is a major service provider to commercial airlines, NASA, operates the Space Shuttle and International Space Station, and the United States government and its defense agencies.…

    • 5226 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    Boeing is a world leader in the aerospace industry. At one point they were the highest seller’s commercial aviation with no competition in sight. That all changed, and soon Boeing had to change.…

    • 1914 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Boeing and Airbus; two longtime rivals fighting over market share in an extremely volatile market due to high research and development costs and constant changes in market demand was the cause for Boeing to take drastic protective measures. Boeing which at the time was one of the largest commercial aircraft manufacturer and third largest aerospace defense contractor decided to merge with McDonnell Douglas. McDonnell Douglas also produces commercial aircraft but held much less of the market share than Boeing. The intent of this paper is to describe the search and screening process Boeing used which is broken down in to three categories: legal, financial and operational, discuss the valuation criteria, analyze the negotiation and bidding process and determine what kind of financing Boeing used to secure McDonnell Douglas.…

    • 943 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    2. Why do you think that Boeing’s customers wanted the flexibility to configure passenger space?…

    • 278 Words
    • 2 Pages
    Satisfactory Essays