Boeing Business Analysis

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  • Topic: Boeing, Airbus, Jet airliner
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  • Published : December 3, 2011
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Boeing Business Analysis

MGT/ 521

Boeing Business Analysis

Before take the decision whether or not invest money in a company it is imperative to analyze the overall situation of the company. Boeing was selected for study because, as representing American big business at the millennium, the company was reputable an unsullied by financial scandals. Boeing is engaged in the design, development, manufacturing, sale and support of the commercial jetliners, military aircraft, satellites, missile defense systems and services. Boeing is situated in the 36th position out to the fortune 500 which is very suitable however as the economy is changing it is imperative to perform a SWOT analysis in deep in order to know the company better and understand they overall situation. Strength

By their power and influence Boeing has several strengths and one of them is the leadership in innovation. Inside the commercial jet industry and government sector Boeing is known a leader in innovation models of technology defined by their performance an supported by their technical expertise. Another one is that Boeing has a strong reputation of quality and long-standing costumer relationships. Therefore they have built the image of being a company constantly capable of delivering exciting new models that meet the stringent demand of their many and widely varied costumers. To finish whit strengths it is their successful participation in multiple, diverse market segments. Not only are they the market leader in the commercial jet industry, they have increased their share of the military and space markets. Lastly, the multiple markets allow them to preserve synergy between these businesses.

As well as strengths Boeing has weaknesses that are important to address. First weakness and the most relevant to aim is the development cost for new products. Because this company is innovative and have a strong reputation in providing high quality the cost to produce...
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