Bodyshop Swot

Topics: Strategic management, Management, SWOT analysis Pages: 4 (745 words) Published: June 9, 2011

The Body Shop International PLC - Strategic SWOT Analysis Review

The Body Shop International PLC - Strategic SWOT Analysis Review


The Body Shop International PLC (Body Shop) is one of the largest cosmetics companies in the world. It operates a chain of cosmetic stores specializing in skin and hair care products made from natural ingredients. The company offers its products under various categories, which include skin care, bath and body, hair care, products for men, make up and home fragrance products. The company markets its products through its own shops, mail order catalogues, franchised outlets, home sales, and internet. It operates more than 2,550 stores in 63 countries.

GlobalData’s The Body Shop International PLC - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions. - Corporate strategy – GlobalData’s summarization of the company’s business strategy. - SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. - Company history – Progression of key events associated with the company. - Major products and services – A list of major products, services and brands of the company. - Key competitors – A list of key competitors to the company. - Key employees – A list of the key executives of the company. - Executive biographies – A brief summary of the executives’ employment history. - Key operational heads – A list of personnel heading key...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Swot Essay
  • Swot Analysis Essay
  • Swot Matrix Essay
  • Essay about SWOT Analysis
  • Maxis Swot Essay
  • Kawasaki Swot Essay
  • Nestle Swot Essay
  • Essay on Ikea Swot Analysis

Become a StudyMode Member

Sign Up - It's Free