The Body Shop is a cosmetic International Company that has 2400 stores in 61countries. The company is now part of the L’Oreal corporate group. The Body Shop carries a wide range of products for the body, face, hair and home. The Body Shop claims its products are "inspired by nature" and they feature ingredients such as marula oil and sesame seed oil sourced through the Community Fair Trade program.
Presentation of the “Body Shop Moisture White Shiso Whitening Night Treatment” Nowadays the main skin tendency in Vietnam is to have a perfect white skin. Girls run after whitening and unifying skin color products. Why this product will meet the needs of Vietnamese?
•Shiso extract - reduces early melanin-making signals even before the hyperpigmentation process and melanin production cycle starts - helping prevent uneven skin tone, brown spots and freckles. •Vitamin C - provides anti-oxidant protection helping to reduce the production of melanin. •Organic Aloe - renowned for its incredible soothing, hydrating and moisturising properties. Macro environmental analysis: Political factors
Micro environmental analysis: Porter 5forces for determine the competitively SWOT analysis:
+The real Gross Domestic Product (GDP): $123,960,665,229 in 2011 +The unemployment rate: decreased to 2.30 percent in 2011 from 2.90 percent in 2010 +The inflation rate: 20.8%
+The exchange rate: 1 AUD = 21852.81 VND
+Population below poverty line: 14.5% est (2010)
+Average household income: 3.2 Million VND a month
Barriers/ Ease of entry: According to the Chemical Cosmetic Association in Ho Chi Minh City, 430 cosmetic brands operate in the country, of which 90 percent are well-known foreign brands. Young people in Vietnam nowadays only know of famous international brands such as Estee Lauder, L’Oreal, Clinique, Clarins, Maybelline, Oriflames, and the...