Boa Case Havard

Only available on StudyMode
  • Download(s) : 50
  • Published : April 29, 2013
Open Document
Text Preview
Bank
 of
 America
 Case
 „5
 C
 Analysis,
 STP“
  For
 Marketing
 Strategy
 &
 Customer
 Management
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  By:
 Sebastian
 Schmickler
  As
 of
 07.
 April
 2013
 

5
 C
 Analysis
 
  Customer
 

  • • • • The
 core
 benefit
 for
 the
 potential
 customer
 can
 be
 seen
 in
 the
 24/7
 availability
 of
  accessing
 their
 online
 banking
 branch
 without
 being
 bound
 to
 the
 opening
 hours.
  An
 additional
 benefit
 can
 be
 seen
 in
 the
 delocalization
 of
 the
 branches.
 Now
 the
 customer
  is
 not
 forced
 to
 visit
 a
 branch
 to
 do
 some
 transaction
 for
 example
  All
 additional
 information
 related
 to
 the
 contracts
 such
 as
 credit
 card
 benefits
 connected
  to
 some
 specific
 point
 levels
 can
 be
 viewed
 using
 the
 app.
  The
 apps
 can
 offer
 customized
 abilities
 for
 the
 specific
 need
 of
 the
 user.
 Apps
 can
 easily
  be
 designed
 to
 fit
 into
 the
 customer
 scale
 of
 use.
 Business
 customers
 can
 find
 a
 matching
  app
 for
 their
 everyday
 business
 use
 and
 the
 common
 retail
 user
 can
 find
 the
 lean
 app
  with
 all
 the
 basic
 options
 for
 a
 easy
 understanding
 and
 better
 usability.
  The
 online
 banking
 in
 general
 need
 a
 computer
 to
 let
 the
 costumer
 access
 the
 far
 cheaper
  transaction
 portal
 for
 money.
 The
 online
 banking
 on
 a
 cell
 phone
 can
 therefore
 enables
  the
 user
 to
 transfer
 money
 far
 cheaper
 than
 it
 could
 be
 possible
 by
 filling
 out
 the
  transaction
 form
 in
 a
 branch.
  Account
 Information
  o Mini-­‐statements
 and
 checking
 of
 account
 history
 
  o Alerts
 on
 account
 activity
 or
 passing
 of
 set
 thresholds
 
  o Monitoring
 of
 term
 deposits
 
  o Access
 to
 loan
 statements
 
  o Access
 to
 card
 statements
 
  o Mutual
 funds
 /
 equity
 statements
 
  o Insurance
 policy
 management
 
  o Pension
 plan
 management
 
 
  Payments
 &
 Transfers
 
  o Domestic
 and
 international
 fund
 transfers
 
  o Micro-­‐payment
 handling
 
  o Mobile
 recharging
 
  o Commercial
 payment
 processing
 
  o Bill
 payment
 processing
 
 
  Investments
 
  o Portfolio
 management
 services
 
  o Real-­‐time
 stock
 quotes
 
  o Personalized
 alerts
 and
 notifications
 on
 security
 prices
 
 
  Support
 
  o Status
 of
 requests
 for
 credit,
 including
 mortgage
 approval,
 and
 insurance
  coverage
tracking img