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Boa Case Havard
Bank of America Case „5 C Analysis, STP“ For Marketing Strategy & Customer Management

By: Sebastian Schmickler As of 07. April 2013

5 C Analysis Customer

• • • • The core benefit for the potential customer can be seen in the 24/7 availability of accessing their online banking branch without being bound to the opening hours. An additional benefit can be seen in the delocalization of the branches. Now the customer is not forced to visit a branch to do some transaction for example All additional information related to the contracts such as credit card benefits connected to some specific point levels can be viewed using the app. The apps can offer customized abilities for the specific need of the user. Apps can easily be designed to fit into the customer scale of use. Business customers can find a matching app for their everyday business use and the common retail user can find the lean app with all the basic options for a easy understanding and better usability. The online banking in general need a computer to let the costumer access the far cheaper transaction portal for money.
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