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Bmw (Project Proposal on Bmw)

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Bmw (Project Proposal on Bmw)

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PROJECT PROPOSAL
Strategies and Tactics Employed by BMW in Pricing, Production and Resource Utilization using Micro And Macroeconomic Theory

MBA Full time Sept. Intake 2012
Course Module Managerial Economics
Course Co ordinator Ceyhun Elci
Submitted by Saurabh Modi 3102870 -------------------------------------------------

Date 20th Nov. 2012 -------------------------------------------------

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Executive summary
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The project is about Bayerische Motoren Werke G.m.b.H founded in 1917; Bayerische Motoren Werke AG is one of the Germany’s Largest and most successful car and motorcycle manufacturer in the whole world. With BMW, MINI and Rolls Royce are three of the strongest premium brand in the automobile industry....