Bmw (Project Proposal on Bmw)

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PROJECT PROPOSAL
Strategies and Tactics Employed by BMW in Pricing, Production and Resource Utilization using Micro And Macroeconomic Theory

MBA Full time Sept. Intake 2012
Course Module Managerial Economics
Course Co ordinator Ceyhun Elci
Submitted by Saurabh Modi 3102870 -------------------------------------------------

Date 20th Nov. 2012 -------------------------------------------------

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Executive summary
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The project is about Bayerische Motoren Werke G.m.b.H founded in 1917; Bayerische Motoren Werke AG is one of the Germany’s Largest and most successful car and motorcycle manufacturer in the whole world. With BMW, MINI and Rolls Royce are three of the strongest premium brand in the automobile industry.

In this project i have analysis various factor related to micro and macro economics with their capital, market and budgeting structure. To have an better understanding about the various political, economic, social and numerous factors, i have use of many online and offline database and I have also making the use of Porter’s 5 forces mode, SWOT analysis and PEST analysis.

BMW employment rate is very high it recruits 18300 employees worldwide. From 1917 till 2012 BMW keep growing and till 2020 they have their plan(Mission) to strengthen the worldwide top position in motor vehicle market by targeting to increase sales to more than 2 million automobiles per year.

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TABLE OF CONTENTS
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Executive Summary

1. Introduction…………………………………………………………………………………………….

2. Objectives………………………………………………………………………………………………. 3.1 Assessment of macroeconomics conditions…………………………………………… 3.2 Analysis of microeconomic market structure……………………………………….. 3.3 An evolution of risk management, capital structure and budgeting……… 3.4 A development of managerial strategy………………………………………………….

3. Methodology………………………………………………………………………………………….

4. Conclusion………………………………………………………………………………………………

5. References…………………………………………………………………………………………… -------------------------------------------------...
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