Bmw Marketing Strategy

Topics: BMW, Mercedes-Benz, 2000s automobiles Pages: 24 (7152 words) Published: December 10, 2012
Project Report

“Marketing strategy of world’s two most leading automobile company’s models, BMW 5 Series and Mercedes-Benz E Class”

A report submitted to Rashtrasant Tukdoji Maharaj Nagpur University in partial fullfilment of the award of the degree bachelor of business administration, specialization in marketing

For the academic session 2012-2013

Submitted by:
Ankit khatri

Under the guidance of:
Prof. Prashant Rajurkar

Tirpude Institute of Management Education,
Tirpude College of Social Work,
1, Balasaheb Tirpude Marg,
Civil Lines, Sadar, Nagpur


This is to certify that “Ankit Khatri” is a bonafide student of Tirpude Institute of Managment Education, Nagpur and studying Bachelor of Business Administrations course (b.b.a.)- III yr. He has completed his project titled “ Marketing strategy of BMW 5 Series and Mercedes-Benz E- Class.”

This project is submitted to Rashtrasant Tukdoji Maharaj Nagpur University in partial fulfillment of academic requirement for the degree of Bachelor Business Administration, for the session 2012-13.

I find the work comprehensive, complete and of sufficiently high standard to warrant its presentaion.

Prof. Prashant RajurkarDirector

Place: Nagpur



I take this opportunity to convey my gratitude to those who provided me help during the course of my study. It is indeed a great pleasure to express my sincere thanks and sense of gratitude to Prof. Prashant Rajurkar for his valuable guidance, timely help and suggestions and constant encouragement during my project work. I am deeply idebted and greatful to the people who shared their opinion and experience with me in order to bring out this research project successfully one. There are many who offered my help and support in numerous ways, wish to express my gratitude to all those who have helped me throughout this research work to complete it successfully. However, I accept the sole responsibility for any possible errors of omission and commission.

Place – NagpurAnkit Khatri
Date - BBA – III


The work presented in this project titled “marketing strategy of BMW 5 Series Mercedes-Benz E- Class” has been carred out by me under the guidance of Prof. Prashant Rajurkar during the academic year 2012-13. This work has not been submitted in part or full for other course conducted by Rashtrasant Tukdoji Maharaj Nagpur University or any other University for any other purpose.

Place – NagpurAnkit Khatri
Date - BBA – III


1.| Introduction|
2.| Company history|
3.| Sector overview|
4.| Automobiles( list of models)|
5.| Comparison|
6.| Conclusion|
7.| Bibliography|

Type: Aktiengesellschaft
Traded as – FWB: BMW
Industry – Automotive Industry
Predecessor – Bayerische Flugzeugwerke AG (BFW)
Founded – 1917
Founders – Franz Josef Popp
Headquarters – Munich, Germany
Area Served – Worldwide
Key people – Norbert Reithofer (CEO), Joachim Milberg (Chairman of the Supervisory board) Products – Automobiles, Motorcycles, bicycles
Revenue – €68.82 billion (2011)
Operation Incom - € 8.006 billion (2011)
Profit –€ 4.881 billion (2011)
Total Assests – €123.42 billion (2011)
Total Equity - €27.10 billion (2011)
Employees 102,007 (2011)
Subsidaries – Rolls Royce Motor Cars, Husqvarna
Website –


Bayerische Motoren Werke AG, is a German automobile, motorcycle and engine manufacturing company founded in 1917. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands. The group has a strong market position in the prmium car industry and the motorcycle industry. The company aims to generate profitable growth and above average returns by focusing on the premium segments of the international automobile...
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