Bmw Cross Functional Team - Case Study
Introduction
Use of Cross-functional
PRESENTATION OUTLINE
Teams Role of Speed in the Structure Influence of Electronics on the Organization Strengths & Weaknesses of the Approach
Role of Outsourcing
BMW as Ambidextrous Organization
Sheer Driving Pleasure
Bayerische Motoren Werke AG found in 1916. German automobile manufacturer that focuses on the worldwide automobile & motorcycle markets. Owns 3 brands: BMW MINI Rolls-Royce Initially an aircraft engine supplier due to World War I at that time in Germany.
International ventures began in 1972 when it set up a production plant in South Africa.
In 1983, BMW built its first diesel engine.
In 1994, it purchased the Rover
Group, with the brands Rover,
Land Rover, MINI & MG.
In 1998, it purchased Rolls-Royce.
In 2000, it sold Rover, Land Rover & MG, but retained MINI.
Helmut Panke become CEO in
2001 as the company was recovering from the failed 1994 acquisition of Rover.
Focused on innovation, technology & marketing, & enforced the culture of strong cost controls.
The company is driven by cost targets even in the early stage
of developing the car.
Developed ambidextrous
style, which is an informal, open & non-hierarchical way to work, where employees are able to work with other departments without much
protocol & chain of command.
Results in innovative ideas and enabled them to solve problems more efficiently and
effectively.
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Sheer Driving Pleasure
Strength
Diverse ranges of Products BMW, MINI and Rolls-Royce Strong Cash Flow Position Increase turnover and trading profits Strong Balance Sheet World 's leading Premium Quality Automobile Manufacturer Brand Awareness Strong Human resources. Capabilities to turn resources into advantages innovatively Corporate reputation for the technological leadership and product engineering.
Weaknesses The limited target segment only
Use of Cross-functional
PRESENTATION OUTLINE
Teams Role of Speed in the Structure Influence of Electronics on the Organization Strengths & Weaknesses of the Approach
Role of Outsourcing
BMW as Ambidextrous Organization
Sheer Driving Pleasure
Bayerische Motoren Werke AG found in 1916. German automobile manufacturer that focuses on the worldwide automobile & motorcycle markets. Owns 3 brands: BMW MINI Rolls-Royce Initially an aircraft engine supplier due to World War I at that time in Germany.
International ventures began in 1972 when it set up a production plant in South Africa.
In 1983, BMW built its first diesel engine.
In 1994, it purchased the Rover
Group, with the brands Rover,
Land Rover, MINI & MG.
In 1998, it purchased Rolls-Royce.
In 2000, it sold Rover, Land Rover & MG, but retained MINI.
Helmut Panke become CEO in
2001 as the company was recovering from the failed 1994 acquisition of Rover.
Focused on innovation, technology & marketing, & enforced the culture of strong cost controls.
The company is driven by cost targets even in the early stage
of developing the car.
Developed ambidextrous
style, which is an informal, open & non-hierarchical way to work, where employees are able to work with other departments without much
protocol & chain of command.
Results in innovative ideas and enabled them to solve problems more efficiently and
effectively.
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Sheer Driving Pleasure
Strength
Diverse ranges of Products BMW, MINI and Rolls-Royce Strong Cash Flow Position Increase turnover and trading profits Strong Balance Sheet World 's leading Premium Quality Automobile Manufacturer Brand Awareness Strong Human resources. Capabilities to turn resources into advantages innovatively Corporate reputation for the technological leadership and product engineering.
Weaknesses The limited target segment only