Bmw as Innovative Organisation
1. Introduction
Over the last years, with the rapidly increased needs and the high rates of technology’s development, innovation could not be less than essential to the companies. Innovative company and furthermore innovation can be considered as technology or management issue that is being for the first time by the specific even if they were used by another companies or as the redesigning of a product or an improvement in a process. Innovation originally is defined as the changes that are made in something that is already established (Oxford dictionary).
This technical report will be focusing on addressing whether a company is innovative or not. Additionally the characteristics of innovation and which of them are the selected company meeting will be discussed. Moreover the strategic alliances of the selected company and as a result which particular technology will be both of them used will be described. 2. Initial selection
As it is widely known one of the world’s largest automobile companies is BMW Group. The company is listed by the Forbes as the 9th most powerful brand, and included in the 100 largest companies in the world (Forbes, 2012). BMW Group is a leading company in the automobile industry and in the motorcycle industry. The company is also high ranked with 5/5 stars on the car models by NCAP, the European Union’s car safety organization (EuroNCAP, 2012). The BMW Group is the owner, in the automobile industry, of MINI (Morris Mini-Motors) and the Rolls-Royce Motors Cars. Furthermore Husqvarna Motorcycles is owned by the BMW Group as it was acquired on 2007. 3.1. Innovation’s categories
A company in order to be capable of being called as innovative must arrange innovative actions in one or more of the following aspects: market, process and product innovation (Johne, 1999). Product innovation is referring to the product updating and completely renewing for keeping strong market presence. Process innovation is being mentioned as embracing
Over the last years, with the rapidly increased needs and the high rates of technology’s development, innovation could not be less than essential to the companies. Innovative company and furthermore innovation can be considered as technology or management issue that is being for the first time by the specific even if they were used by another companies or as the redesigning of a product or an improvement in a process. Innovation originally is defined as the changes that are made in something that is already established (Oxford dictionary).
This technical report will be focusing on addressing whether a company is innovative or not. Additionally the characteristics of innovation and which of them are the selected company meeting will be discussed. Moreover the strategic alliances of the selected company and as a result which particular technology will be both of them used will be described. 2. Initial selection
As it is widely known one of the world’s largest automobile companies is BMW Group. The company is listed by the Forbes as the 9th most powerful brand, and included in the 100 largest companies in the world (Forbes, 2012). BMW Group is a leading company in the automobile industry and in the motorcycle industry. The company is also high ranked with 5/5 stars on the car models by NCAP, the European Union’s car safety organization (EuroNCAP, 2012). The BMW Group is the owner, in the automobile industry, of MINI (Morris Mini-Motors) and the Rolls-Royce Motors Cars. Furthermore Husqvarna Motorcycles is owned by the BMW Group as it was acquired on 2007. 3.1. Innovation’s categories
A company in order to be capable of being called as innovative must arrange innovative actions in one or more of the following aspects: market, process and product innovation (Johne, 1999). Product innovation is referring to the product updating and completely renewing for keeping strong market presence. Process innovation is being mentioned as embracing
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