* Nike pursues its destiny. Nike’s a language of sports, a universally understood lexicon of passion and competition. A lot has happened at Nike in the 30 years since we entered the industry, most of it good, some of it downright embarrassing. But through it all, we remain totally focused on creating performance opportunities for everyone who would benefit, and offering empowering messages for everyone who would listen. Nike employs around 23,000 people, and every one of them is significant to our mission of bringing inspiration and innovation to every athlete in the world. * Along the way Nike joined up with some great partner companies that help extend our reach within and beyond sports. As small as we feel, the Nike family is a fairly vast enterprise. It operates on six continents. Nike’s suppliers, shippers, retailers and service providers employ close to 1 million people. The diversity inherent in such size is helping Nike evolve its role as a global company. Nike’s see a bigger picture today than when they started, one that includes building sustainable business with sound labour practices. If you have a body, you are an athlete. And as long as there are athletes, there will be Nike.
PORTER’S FIVE FORCE MODEL
BARGAINING POWER OF BUYERS
BARGAINING POWER OF SUPPLIERS
THREAT OF SUBSTITUTES
PORTER’S FIVE FORCE MODEL ON ATHLETIC FOOTWEAR INDUSTRY
ADDIDAS, PUMA, REEBOK, NIKE WOODLAND ETC.
CROCODILE SLIP- ONS, SNEAKERS, BATA.
The intensity of rivalry, which is the most obvious of the five forces in an industry, helps determine the extent to which the value created by an industry will be dissipated through head to head competition. *
Businesses compete for customers by price, quality, and speed (responding to new styles and models and getting these products quickly to retailers). Nike,...
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