Bmmww

Only available on StudyMode
  • Download(s) : 89
  • Published : April 9, 2013
Open Document
Text Preview
Audi 4Ps
Posted on November 10, 2012

Image

Audi and its subsidiaries design, engineer, manufacture and distribute automobiles and motorcycles under the Audi, Ducati and Lamborghini brands. Audi oversees worldwide operations from its headquarters inIngolstadt, Bavaria, Germany. Audi-branded vehicles are produced in seven production facilities worldwide; Ducati and Lamborghini each have one production facility located in Italy.

In this case, we speak only about Audi brand and cars which produce at this brand.

Product

Audi produce only high-tech, modern, high quality cars. Audi has slogan “Truth of engineering”, what means all goods of this company must be on high level of all area technologies such as ecology, safety, comfortable and economy. Really, Audi’s cars comply with the slogan.

Price

Audi’s cars have average price in the market, but this is the case of balance between price and quality. For example, Mercedes-Benz’s cars are much more expensive than Audi’s cars, but they have the same quality. I think the price of Audi’s cars oriented on middle-class and target audience are mens, because Audi’s cars are brutal.

Promotion

Clearly, the best way for promotion cars is racing, because everybody want to have race car in everyday life, especially mans feel a lack in adrenaline. And racing is the best way to show customers that your car better, faster etc.

Also, Audi promote their cars in films, for choice in films, which have many pursuit and racing.

The last type of Audi’s cars promotion is advertising in men’s magazines.

Place

Audi has many show-rooms in a different areas of big cities.

P.S Audi vs BMW. Audi has promotion battle with BMW. Some examples of their resistance you can see below

.Рекламная война Audi vs. BMWРекламная война Audi vs. BMW
tracking img