The Barangay Marapangi Producers Cooperative is a producer cooperative which engages in the industry of meat processing. The cooperative started after the downsizing of Nenita Quality Food Corporation. The workers with the help of Mrs. Angelita Pizarro and Mrs. Norma Otoc established the cooperative. The cooperative had 20 members to start with and mostly came from the Nenita Quality Foods corporation. BMaC’s 20 members carried over their expertise in processing meat which led to the Double A standard of the cooperative.
The 20 members are now only 17. This is due to the opportunities given to the other members on foreign soil. The cooperative produces and sells frozen pork viands like Pork Longganisa, Smoked Ham, Smoked Bacon, and Pork Tocino.
The cooperative lacks promotional strategies that would enable them to tap potential markets. Also, their main goal is to create job opportunities for their community which causes another possible problem because the cooperative currently only has 17 members.
Through the data gathered the group has formulated recommendations to address the identified problems and hope to increase profitability and sustainability for the cooperative.
One of the most popular food choice in this country are products that come from pork. Some of these products are the pork chorizo, pork tocino, pork hamonado, smoked ham, and smoke bacon. One cooperative in particular, the Barangay Marapangi Producers Cooperative, has engaged in this industry and saw the opportunities this business is capable of giving. The Barangay Marapangi Cooperative (BMaC) started in October of 2008 through the initiative of their chairman, Mrs. Angelita Pizarro and the wife of the Barangay Captain, Mrs. Norma Otoc. The cooperative had 20 members to start with and mostly came from the Nenita Quality Foods corporation. BMaC’s 20 members carried over their expertise in processing meat which led to the Double A standard of the cooperative. 1.1 Objectives of the study
* To define what is the meat processing industry
* To recognize and identify the problems of the cooperative * To apply the skills we have learned in cooperative marketing * To give proper illustration of the processes in the production * To clearly state the benefits of the firm
* To identify their marketing strategies
1.2 Significance of the study
The study is conducted to define the cooperative. The products provide livelihood and benefits to its members by giving them employment and salaries. The data gathered from this study shall enable the group to acquire a greater sense of what the nature of the cooperative is. This will introduce our group into the world of meat processing and enable us to see the production process of these products go through. We pray that this study will encourage readers to appreciate this kind of cooperative and stir their minds and hearts into considering putting up cooperatives of their own that would benefit their communities.
A. Method of data collection
To acquire the needed information for the study, On February 28, 2013, Monday, the group conducted an interview with Ms. Jocelyn Encabo, Secretary of Barangay Marapangi Cooperative.
We had an opportunity to meet Mrs. Angelita Pizarro the chairman of the cooperative and the two other officers in the cooperative which were Ms. Jocelyn Encabo and Mrs. Norma Otoc. Ms. Angelita Pizarro and Mrs. Norma Otoc had appointments that day so, we had the chance to interview the cooperative secretary, Ms. Jocelyn Encabo. She was very entertaining and accommodating. She was more than welcome to answer all of our questions. She gave us all the relevant information we needed to complete the research and then she proceeded to showing us the process of their operations and their facilities and equipment. 1.4 Scope and Limitation of the study
The study involved the cooperative within the area of...
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