30 Union St.
New Bedford, MA. 02740
Table of Contents
Business Description and Vision5
Definition of the Market6
Description of the Products and Services7
Organization and Management8
Marketing and Sales Strategy9
BLUR Hookah Lounge aspires to be the premier Hookah lounge in New Bedford, MA. and surrounding communities. BLUR will get away from the traditional Middle Eastern feeling Hookah bar by introducing local bands on a weekly basis, Mediterranean cuisine and a choice of 20 different craft brewed beer. Being a specialty bar BLUR will get a big influx of cliental seeking to get away from the noisy nightclub scene. BLUR will gain revenue through sale of flavored tobacco, alcoholic beverages and an array of appetizers. Cliental will be composed of nearby college students and locals (18-26yrs. Old) seeking an alternative entertainment in nightlife. BLUR is seeking $100,000 from investors to take care of initial start-up costs.
BLUR Hookah Lounge projects to become profitable in its first year of business, being the only Hookah lounge in a 30mi. radius. Sales will increase 1.5 times for the first three years each year. Investors will receive their initial investment within the first three years of business. Sales of inventory will indefinitely be profitable due to low buying costs.
Bar Graph of Sales Increasing 1.5x for the 1st 3 years each year: Chart 1
Business Description and Vision
About BLUR Hookah Lounge
·BLUR will be the premier Hookah lounge in a 30mi. radius
·BLUR will offer 20 different flavors of tobacco, rotating flavors on a monthly basis ·BLUR will offer 20 different craft brewed beer, in-house specialty martinis and a small menu of Appetizers & Sandwiches ·Local bands will perform on Thursdays and rotate Fridays and Saturdays ·BLUR’s in-house DJ will perform on Wednesdays and rotate Fridays and Saturdays, while playing R&B, Easy Listening and Billboards Top 100 ·BLUR will offer an extremely lush and eloquent lounge area to kick back and relax ·BLUR will offer a “Hookah Hour” where assorted flavored tobacco will be half off ·BLUR will offer a “BLUR Club Pass” where cliental will be able to have their own in-house craft beer mug if 50 craft brewed beers are purchased in the 1st three months after signing up for the “BLUR Club Pass”. In Addition, members will be emailed on a weekly basis, with up and coming performances and menu additions
The Mission of BLUR Hookah Lounge is to provide an eloquent, entertaining yet relaxing environment where patronages from the Hookah enthusiast to the new-comer may leave one night looking forward to their next visit. The atmosphere will bring people together while being immersed in American and Mediterranean culture, while enjoying a conversation and live music over a cocktail, Middle Eastern flavored tobacco, craft beer, enticing appetizers and sandwiches. BLUR will ensure a great alternative to the loud and raucous nightlife and keep patronages coming back for more.
Goals & Objectives
·To see a net profit by the end of the 1st quarter of its 2nd year of operations ·To have 150 customers join “BLUR Club Pass” by the end of its 1st year of operations ·To have 50 members of “BLUR Club Pass” attain their own “Craft Mug” in-house by the end of its 1st year of operations ·To maintain a Facebook fan page of 3,000 fans by the end of its 3rd year of operations ·To introduce 25 local bands by the end of our 1st year
·To establish BLUR’s presence in downtown New Bedford, while gaining a great Hookah fan base who contribute to the company’s goals ·To be the premier Hookah lounge in a 30mi. radius from initial startup, while future expansion is discussed at a later date ·To open a 2nd location by the 5th year of operations