BLUE STAR LTD
CLASS-FY-BMS DIVISION-A SEM-2
55Kudai Aquib R.
56Kumhar Govind D.
57Kunden Pooja A.
58Mandaloju Abhishek S.
60Memon Fahad A.
Under the guidance of
BNN COLLEGE BHIWANDI
▲INTRODUCTION •Company overview 2 •Vision, mission and objectives 3 •History and growth of the company 3-4 •Group of Companies 4
•Manufacturing 5-8 •Products 8-9 •Research and development 9-10 •Technology associates 10-11 •Business associates 11 •Human Resource Management 12
•Corporate Social Responsibility 13
•Risk and Concerns 14
▲Marketing activities and management in BLUE STAR 15-16
▲Financial data analysis 17-22 ▲Competetor comparision23
Blue Star is India's largest central air-conditioning company with an annual turnover of Rs 2270 crores, a network of 24 offices, 5 modern manufacturing facilities, 650 dealers and around 2500 employees. Blue Star has business alliances with world renowned technology leaders such as Rheem Mfg Co, USA; Hitachi, Japan; Eaton - Williams, UK; Thales e-Security Ltd., UK; Jeol, Japan; ISA, Italy and many others, to offer superior products and solutions to customers. The Company has manufacturing facilities at Thane, Dadra, Bharuch, Himachal and Wada which use state-of-the-art manufacturing equipment to ensure that the products have consistent quality and reliability. Blue Star fulfills the air-conditioning needs of a large number of corporate and commercial customers and has also established leadership in the field of commercial refrigeration equipment ranging from water coolers to cold storages. Blue Star's other businesses include marketing and maintenance of hi-tech professional electronic and industrial products. Blue Star primarily focuses on the corporate and commercial markets. These include institutional, industrial and government organizations as well as commercial establishments such as showrooms, restaurants, banks, hospitals, theatres, shopping malls and boutiques.
VISION, MISSION, OBJECTIVES
•To deliver a world class customer experience.
•Focus on profitable company growth.
•Be a company that is a pleasure to do business with.
•Work in a boundary – less manner between divisions to provide best solutions to customers. •Win our people’s hearts and minds.
•Place the company’s interest above one’s own.
•Encourage innovation, creativity and experimentation in what we do. •Build an extended organisation of committed business partners. •Be a good corporate citizen.
•Honour all personal and corporate commitments.
•Maintain personal integrity.
•Ensure high standards of corporate governance.
HISTORY AND GROWTH OF COMPANY
Blue Star was founded in 1943, by Mohan T Advani, an entrepreneur of exemplary vision and drive. The Company began as a modest 3-member team engaged in reconditioning of air conditioners and refrigerators. An expanding Blue Star then ventured into the manufacture of ice candy machines and bottle coolers and also began the design and execution of central air-conditioning projects. Then came the manufacture of...