Blueprint of Cupboard

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UNIVERSITI TEKNOLOGI MARA
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FAKULTI KEJURUTERAAN KIMIA
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TECHNOLOGY ENTREPRENEURSHIP (ENT600)

nAMESTUDENT ID
AHMAD FIRDAUS BIN MOHD ASHA’ARI2010629428
AMIERUL HUZZAIRIE BIN OTHMAN2010649078
BERNADLEE SAN BARAIM2010897694
MUHAMMAD FIRDAUS BIN MD YAZID2010280528
nuur aliff aikal bin che hat2010403024
YUSMAN BIN MOHD YUNUS2010652842

Checked by:Rechecked by:

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Date: Date:
Contents
EXECUTIVE SUMMARY3
PRODUCT/SERVICE DESCRIPTION4
2.1.Describe in some detail the product or service to be produced/sold.4
2.2.Discuss the application of the product or service and describe the primary end use as well any significant secondary applications.4
2.3. Emphasise any unique features of the product or service and how these will create or add significant value; also, highlight any differences between what is currently on the market and what you will offer that will account for your market penetration.4

2.4.Define the present state of development of the product or service and how much time and money will be required to fully develop, test, and introduce the product or service. Provide a summary of the functional specifications and photographs, if available, of the product.4

2.5 Describe any patents or other proprietary features of the product or service.5
2.6.Discuss any opportunities for the expansion of the product line or the development of related product or service.5
TECHNOLOGY DESCRIPTION6
MARKET ANALYSIS AND STRATEGIES9
4.1 Customers9
4.2 Market Size and Trends13
4.3 Competition and Competitive Edges17
4.4 Estimated Market Share and Sales21
4.5. Marketing Strategy21
MANAGEMENT TEAM26
FINANCIAL ESTIMATES31
PROJECT MILESTONES CONCLUSIONS33
APPENDICES35

EXECUTIVE SUMMARY

Laundry Toaster is our company most significance product yet and it is the first cupboard in the world that provide the user easiness to keep and dry their clothes in one place without worried about the weather anymore.

The Laundry Toaster has combined the functions of ordinary cupboard which is to store or keep clothes and the sun which is to dry it. This way, working peoples don’t have to worry about drying clothes during rainy season and it also solved problems for peoples who have less time to do laundry because of working. We have already installed some safety devices inside the cupboard for safety purposes and make it much safer for people with small children. This product will help people to simplify their duty and gives more time for other duties.

Our target market is employed men and women between the ages of 18 and 54 with a household income of RM15,000 or more who lives in the city because most of houses in the city has less spaces to dry clothes and employed peoples in the city have less time to do their laundry. We also decided to make mini Laundry Toaster so that it can be more affordable to all variety of people. It can also bring a new era into the world’s furniture industry that is the combination of technology into ordinary furniture and make people’s life easier. The advantage of this product is it is the first kind of cupboard in the world to have the function of drying and storing clothes in the same time. Thus, it is going to be easier to penetrate the market and get into the people’s heart.

The management that are responsible for the design of this product is Mr. Bernadlee San Baraim and Mr. Yusman Bin Mohd. Yunus. They are the person involved in designing the new product and help in designing the prototype of the product. Mr. Yusman Bin Mohd. Yunus is the person who handle the whole project...
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