Blue ocean strategy
Blue ocean strategy
1. Brief introduction
2. Quotes and examples
3. Personal opinion and critics
1. Introduction
This book is an introduction to blue ocean strategy. Strategy management is here divided in the two; the red and the blue strategy. First let's talk about the red ocean, red for blood, where companies can be compared to sharks eating each other by competing on existing markets with unoriginal strategies especially by competing on price and try to get a bigger market share among already known costumers. In this book the author clearly doesn’t encourage the reader to try competing in the red ocean, but instead introduce us to the blue ocean.
The blue ocean is a new unexplored strategy. It's the strategy that will make your competition irrelevant, fighting for market shares won't be necessary because costumers will come by themselves. Many people tend to think creating a blue ocean is equal to innovation of new product, that you need to be inventor. But it's wrong, it is not only by introducing a new product to the market that you will enjoy being in the blue ocean, but also you can create a blue ocean among the red ocean to be successful, think outside of the box. The other part to create a blue ocean strategy apart from creating or changing a product is changing the leadership and/or the process. Also keep on asking yourself how you can improve your companies strategy or change consumer's view.
This book also introduce us to how to attract new consumers. The consumers that the competition didn't get to buy their product or service. By asking yourself some simple question like; why aren't these people buying or product? An answer to this question might enable you to create a blue ocean strategy. Reach beyond the existing demand.
The non-costumers are divided in three groups. The first-tier of non-customers are people already in the market but are waiting for a better alternative. The second tier are the refusing non-costumers,
1. Brief introduction
2. Quotes and examples
3. Personal opinion and critics
1. Introduction
This book is an introduction to blue ocean strategy. Strategy management is here divided in the two; the red and the blue strategy. First let's talk about the red ocean, red for blood, where companies can be compared to sharks eating each other by competing on existing markets with unoriginal strategies especially by competing on price and try to get a bigger market share among already known costumers. In this book the author clearly doesn’t encourage the reader to try competing in the red ocean, but instead introduce us to the blue ocean.
The blue ocean is a new unexplored strategy. It's the strategy that will make your competition irrelevant, fighting for market shares won't be necessary because costumers will come by themselves. Many people tend to think creating a blue ocean is equal to innovation of new product, that you need to be inventor. But it's wrong, it is not only by introducing a new product to the market that you will enjoy being in the blue ocean, but also you can create a blue ocean among the red ocean to be successful, think outside of the box. The other part to create a blue ocean strategy apart from creating or changing a product is changing the leadership and/or the process. Also keep on asking yourself how you can improve your companies strategy or change consumer's view.
This book also introduce us to how to attract new consumers. The consumers that the competition didn't get to buy their product or service. By asking yourself some simple question like; why aren't these people buying or product? An answer to this question might enable you to create a blue ocean strategy. Reach beyond the existing demand.
The non-costumers are divided in three groups. The first-tier of non-customers are people already in the market but are waiting for a better alternative. The second tier are the refusing non-costumers,