Blue Ocean Strategy

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National Bank of Pakistan

Strategic Importance and Effective Execution

Workshop: 8 -12 April 2013

By Javaid A. Khan
CEO & Lead Trainer

www.improversworld .com

©All Rights Reserved

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Table of Contents
What is Strategy? .......................................................................................................................................... 2 What is Blue Ocean Strategy? ................................................................................................................... 3 The Paradox of Strategy ............................................................................................................................ 4 Laws of Strategy ........................................................................................................................................ 5 Basic Patterns of Blue Ocean Strategy .......................................................................................................... 7 The Defining Characteristics ..................................................................................................................... 8 Four Action Frame Work ....................................................................................................................... 9 Buyer Experience Cycle ....................................................................................................................... 10 Uncovering Blocks to Buyer Utility ..................................................................................................... 10 Summary of Blue Ocean vs. Red Ocean .................................................................................................. 11 Case Study in Banking Sector – Citibank ................................................................................................. 11 The Six Principles of blue Ocean Strategy ................................................................................................... 12 1. Reconstruct Market Boundaries ......................................................................................................... 13 Case Studies ............................................................................................................................................ 16 2. Focus on The Big Picture, not The Numbers ................................................................................... 21 Four Steps of Visualizing Strategy ....................................................................................................... 22 3. Reach Beyond Existing Demand.......................................................................................................... 22 4. Get the Strategic Sequence Right ....................................................................................................... 23 5. Overcome Key Organizational Hurdles ................................................................................................... 25 The Cognitive Hurdle............................................................................................................................... 26 The Motivational Hurdle ......................................................................................................................... 26 The Resource Hurdle ............................................................................................................................... 27 Political Hurdle ........................................................................................................................................ 27 6. Building Execution into Strategy ......................................................................................................... 28 Fair Process Strategy ........................................................................................................................... 28 Benefit of fair process - Human Capital...
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