Blood Diamonds
Nancy Alvarado
MKT-245
July 25, 2012
David Thrope
Executive Summary
I believe that selling diamonds would create a social conflict because a company can run the risk of selling blood diamonds without even knowing, even though it can give a great profit to a jewelry company. Blood diamonds or conflict diamonds are “diamonds that come from areas where there is conflict such as violence groups and rebels that are protestors against their government like war zones. These diamonds are obtained in using slaves or slave-people regime. Usually, blood diamonds are associated with the conflicts for which arms and ammunition are financed by the money obtained by selling these diamonds. In some cases, the United Nations have sanctioned the export of these diamonds, arguing that governments opposing armies financed illegally or involved in serious violations of human rights are prolonging the conflict.
Mission
Hidden as a nice showcase of wealth or as an investment - these stones provide plenty of space to meet specific needs, and often enough diamonds serve as the basis for bloody conflicts. However, a glimpse at the dark side of “Diamonds” is reflecting the significant name of blood diamonds. As a result most diamond consumers have focused on conflict free diamonds as a way to better separate themselves from the violent conflicts that exist around the world. This is what a new company trying to sell diamonds should consider. However, this can influence the marketing mix, such as the diamond’s integrity, price, where they will be purchased and how it will be promoted. Since these consumers could found out what impact the diamond trade has on violence, they might try to find a way to make sure that when they buy a diamond that does not contribute to the death and destruction. By doing this, the diamond industry could be affected because diamond consumers seem to be adopting the fact that until they’re sure they’re not contributing to conflict countries,
MKT-245
July 25, 2012
David Thrope
Executive Summary
I believe that selling diamonds would create a social conflict because a company can run the risk of selling blood diamonds without even knowing, even though it can give a great profit to a jewelry company. Blood diamonds or conflict diamonds are “diamonds that come from areas where there is conflict such as violence groups and rebels that are protestors against their government like war zones. These diamonds are obtained in using slaves or slave-people regime. Usually, blood diamonds are associated with the conflicts for which arms and ammunition are financed by the money obtained by selling these diamonds. In some cases, the United Nations have sanctioned the export of these diamonds, arguing that governments opposing armies financed illegally or involved in serious violations of human rights are prolonging the conflict.
Mission
Hidden as a nice showcase of wealth or as an investment - these stones provide plenty of space to meet specific needs, and often enough diamonds serve as the basis for bloody conflicts. However, a glimpse at the dark side of “Diamonds” is reflecting the significant name of blood diamonds. As a result most diamond consumers have focused on conflict free diamonds as a way to better separate themselves from the violent conflicts that exist around the world. This is what a new company trying to sell diamonds should consider. However, this can influence the marketing mix, such as the diamond’s integrity, price, where they will be purchased and how it will be promoted. Since these consumers could found out what impact the diamond trade has on violence, they might try to find a way to make sure that when they buy a diamond that does not contribute to the death and destruction. By doing this, the diamond industry could be affected because diamond consumers seem to be adopting the fact that until they’re sure they’re not contributing to conflict countries,