WHAT IS BLOGGING?
A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. A blog short for weblog is a online journal that is frequently updated and intended for general public consumption. Blogs are defined by their format: a series of entries posted to a single page in reverse-chronological order. Blogging has also become a popular search engine optimization tool because search engines like Google and Yahoo know that a blog is frequently updated with content or visitor comments, so their spiders visit blogs frequently looking for new content to include in their index. Additionally, blog content can be delivered automatically via electronic Really Simple Syndication data feeds. Visitors subscribe to a blog's feeds in order to stay up to date with content that's being posted on subjects that interest them. Blog feeds are then read by what's known as blog feed reader software, widely available for free, so users can scan for recent blog posts of interest on the blogs to which they subscribe. Since Blogger was launched in 1999, blogs have reshaped the web, impacted politics, shaken up journalism, and enabled millions of people to have a voice and connect with others.
WHY BLOGGING IS SO POPULAR?
The Popularity of Blogging is growing day by day. Blogging is easy to start and maintain Blogging business is very famous these days for different reasons. The internet is filled with blogs on a variety of topics ranging from social causes and politics to fashion and entertainment. Blogging, they are a great source of latest information. Usually blogs are regularly updated as a result they can sometimes provide latest information which many ordinary websites may not be able to offer. Blogs can also be very helpful in establishing a relationship between the blogger and his followers. The followers can comment on the blogs and put forward their opinions. Thus they are a great platform for exchange of opinions and help in giving rise to new ideas. More and more companies and businesses are also taking help of blogs to increase their businesses. It is a great way to increase the customer base. Blogs are sometimes used as a tool of interaction between the customers and the company. Blogs are cost-effective. The absence of lists to maintain eliminates server costs to be incurred. The blogging services and software available are also priced reasonably so you are getting good value for your money. So, it is because of the simplicity, the convenience and the immense help it provides to people, blogging is experiencing increasing popularity.
Companies that blog have far better marketing results. Specifically, the average company that blogs has: •
55% more visitors
97% more inbound links
434% more indexed pages
The following figures show the percentage of users using blogging.
BLOGGING: BUSINESS BENEFITS
Businesses can use their blog to generate quality links through well-maintained, informative and active blogging. As a blogger, you can connect with multiple business partners who share a common interest or industry. Blogs provide businesses an excellent opportunity to add fresh content to their websites on a regular basis. A well maintained and regularly updated blog happens to be a cheap marketing device. With a quality blog, you can instantly inform your consumers of the recently launched services much before you think to promote them through other media channels. Blogs happen to be the best examples of Content Management Systems. Whether it is a video file, image, audio file, document or pdf file, you can easily upload it all to the blog with a few clicks of the mouse. It helps the company to manage online reputation. Blogging is a great...
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