Blink

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Cognitive Learning Theories & Behavioral Learning Theories in Blink: The Power of Thinking Without Thinking

Cognitive learning theory is the study of human cognitive processes of learning to explore the laws of learning theories. Main points include that people are the subject taking initiative to learn; the process people acquire information is that the information exchange process of perception, attention, memory, understanding and problem solving. Behavioral learning theory is the stimulus-response learning theory which occurs as the result of response to external events.

The whole idea behind Blink is that there is power in immediate response which takes place in the first blink of an experience. Those quick, impulsive responses are both accurate, yet at the same time false. In Chapter 3, we can see that deep prejudices can interrupt the “thin-slicing” process, impeding our ability to arrive at the correct solutions. Prejudices and implicit biases create a dilemma for “thin-slicing”. Too much information can also be a problem for a well-considered decision and cause the individual to over analyze a given situation.

“The Warren Harding Error: Why We Fall for Tall, Dark, and Handsome Men,” reveals the dark-side of “thin-slicing” when our instincts betray us and our rapid cognition goes disorderly. Other examples in Chapter 3 also show that although the power of “thin-slicing” resides in our collective unconscious making it virtually hard to access intentionally, there are still some ways to reinforce this natural ability to keep us from submitting to the traps of stored implicit biases by cognitive learning.
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