Blackmores Business Analysis
Business Analysis on,
Blackmores Ltd
Table of content
Introduction 2
Strategic business units 3
Internal Environment 4
External environment 6
SWOT analysis 6
References 7
Introduction
Blackmores Limited is an industry leader in both natural health and research, basing its principle activity on the development and marketing of health products and natural supplements; and it has been an industry leader in Australia for more than 70 years. The Company had its beginnings in the 1930s. The company currently has over 150 products, catering for all areas in natural health and vitamins. Products are distributed primarily through retail pharmacies, supermarkets and health food shops and operations now stem offshore to New Zealand and throughout Asia. In 2011, both size and profit of the company are increasing continually.
Strategic business units
In the Vitamins and dietary supplements (VDS) market has increased by 64% of the current value growth since 2006 (2012, Sydney University). In 2011, the industry grew about 7% bringing it to an estimate value of the industry of$ 1.4 billion (2012, The University of Sydney) due to the Australia’s ageing population (2012, Australian Institute of Health and Welfare), growing obesity; about 5% of Austrian population (2012, Australian Institute of Health and Welfare), and a trend of increasing health and wellbeing awareness. Thus, this will make this market into the high market growth.
Blackmores is the brand leader in the highly concentrated Australian VDS market. It is set apart by its operation and quality; furthermore, it is also wildly known as a high standard and reliable brand for its products. Blackmores has plenty of product line which all of them are growing, especially in Vitamin D
Blackmores Ltd
Table of content
Introduction 2
Strategic business units 3
Internal Environment 4
External environment 6
SWOT analysis 6
References 7
Introduction
Blackmores Limited is an industry leader in both natural health and research, basing its principle activity on the development and marketing of health products and natural supplements; and it has been an industry leader in Australia for more than 70 years. The Company had its beginnings in the 1930s. The company currently has over 150 products, catering for all areas in natural health and vitamins. Products are distributed primarily through retail pharmacies, supermarkets and health food shops and operations now stem offshore to New Zealand and throughout Asia. In 2011, both size and profit of the company are increasing continually.
Strategic business units
In the Vitamins and dietary supplements (VDS) market has increased by 64% of the current value growth since 2006 (2012, Sydney University). In 2011, the industry grew about 7% bringing it to an estimate value of the industry of$ 1.4 billion (2012, The University of Sydney) due to the Australia’s ageing population (2012, Australian Institute of Health and Welfare), growing obesity; about 5% of Austrian population (2012, Australian Institute of Health and Welfare), and a trend of increasing health and wellbeing awareness. Thus, this will make this market into the high market growth.
Blackmores is the brand leader in the highly concentrated Australian VDS market. It is set apart by its operation and quality; furthermore, it is also wildly known as a high standard and reliable brand for its products. Blackmores has plenty of product line which all of them are growing, especially in Vitamin D
References: Australian Institute of Health and Welfare (2012). " Life expectancy ." Retrieved 29 November, 2012, from http://www.aihw.gov.au/life-expectancy/ Australian Institute of Health and Welfare (2012). "Overweight and obesity in Australia." Retrieved 29 November, 2012, from http://www.aihw.gov.au/overweight-and-obesity/. Reader’s Digest (2012). "THAILAND AWARD WINNERS 2012." Retrieved 30 november, 2012, from http://www.rdasia.com/trusted-brands-2012-thailand. Richardson, A. (2012). Pharmaceuticals Wholesalingin Australia. IBISWorld Pty Ltd. The University of Sydney (2012). Blackmores Limited, The University of Sydney: 27.