MGMT - 1030
December 10, 2010
The BlackBberry has come a long way in the past 10 years. It has become part of the top two or three brands of smart phones, starting from a two-way pager that was taken for granted until disasters occurred. The following paper will provide a thorough summary of the Blackberry Planet. It will then provide a brief review of the book, expressing my opinion of Alastair Sweeny’s writing.
In the first chapter of the book, Alastair Sweeny talks about the addictiveness of the BlackBberry device throughout the world. In 1999, when Research in Motion (RIM) released the first two-way pager with email and messaging, the company began to get some attention. This device soon became a success and “the BlackBberry easily won a favored spot on belts of hard-charging political staffers and business professionals.” (Sweeny, 1) However, the BlackBberry was not widely known yet. Many telecom providers were only interested in selling cell phones. This further contributed to BlackBberry’s lack of marketing. The first time BlackBberry was truly seen as a revolutionary device was after the terrorist attacks on September 11, 2001. The only people trapped in the World Trade Center’s Twin Towers who were able to contact their family members or loved ones were BlackBberry users. The BlackBberry began to be seen as a reliable and secure device and was bought for all the senators, House members and staffers in the US Ccongress. BlackBberry had become a standard device for corporate workers and was being used all over the world by 85% of all corporations. More recently, BlackBberry has become such an addictive, even essential device that new terms have been used to describe it such as, “Crackberry.” Even President Barack Obama put up a fight in order to keep his BlackBberry. He believed that without the device, he would be trapped in a bubble and left without the ability to really listen to the people. Sweeny...