Blackberry Case Study

Topics: Health care, Health informatics, Health care provider Pages: 2 (544 words) Published: February 25, 2013
Once the leader of mobile devices for business associates across the United States, in recent years BlackBerry has loss significant market share to its competitors such as Apple’s iPhone and Google’s Android. Struggling to keep afloat, although BlackBerry only holds five percent of the total mobile device industry, it still succeeds in its consulting business solutions that BlackBerry offers its clients. BlackBerry Business Solutions offers hardware, software, and applications to improve businesses’ performance in several industries such as healthcare, wholesale and retailing, pharmaceuticals, and financial services.

The need for efficiency and access to data in the healthcare industry has recently become a standard protocol of how physicians and healthcare providers treat patients. Especially since the handheld electronic devices and e-commerce applications markets have been expanding rapidly, this trend has in turn provided an outlet of immediate access and diversity of physician-oriented applications available in the marketplace. Research conducted by Manhattan Research states, “more than 80 percent of U.S. physicians [have] smartphones [in] 2012--up from 64 percent in 2009--and half of that group will use their phones for patient care, administrative functions…” (Versel). BlackBerry has recognized these needs from the healthcare industry providing unique and customizable solutions to various clients’ problems by providing them with solutions and applications offered by their 70+ Healthcare ISV (independent software vendor) partners (Partner Solutions).

BlackBerry has distinguished their business model by, “still dominat[ing] among physicians and healthcare application developers, through the iPhone and Google Android are closing the gap quickly…” (Versel). BlackBerry can see their successes throughout the entire healthcare continuum by offering e-commerce solutions that improve business and clinical performance across several categories within the...
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