Black Power is a political slogan and a name for various associated ideologies. It is used in the movement among people of Black African descent throughout the world, though primarily by African Americans in the United States. The movement was prominent in the late 1960s and early 1970s, emphasizing racial pride and the creation of black political and cultural institutions to nurture and promote black collective interests and advance black values. This paper will take an analytical view of how and why this movement began. What its targeted audience was and how the message targeted that audience. We will examine the artifacts surrounding that movement and how they help promote the cause. Every social movement derive from a social problem, we will look at what cause the people in the community to rise up and began an effective campaign to bring about change. How the leader was formed and what message was conveyed to bring the people together and unite effectively. We will conclude with the effectiveness of the artifact and its representation to the movement.
African Americans (blacks) were first imported to the United States in 1619 . And for the next 200 years they were held in slavery against their own will. They were forced into hard labor, uncomfortable living conditions while being beaten so severely that it resulted in death for many. An when they tried to escape
they were punished or killed. Some black slaves began to adapt to their situation and became grateful to their slave owner for the food and board to the point that they didn’t want to leave the plantation. And if they saw other slave attempting to escape they would be the first to tell their “master” (slave owner) of the attempt. This will later be referred to as “house negro” (during the black power social movement). A term used to refer to the Negro who loved the “white man” more than he love himself, or his black brother or sister. On January 1, 1863, President Abraham Lincoln issued the Emancipation Proclamation. The proclamation declared "that all persons held as slaves" within the rebellious states "are, and henceforward shall be free." This gave Negros a new hope, and a desire to be treated with respect. However, most Negros continued to stay and work on plantations and receive a wage at the end of the day. The pride in this was the fact that they were getting paid and could leave whenever they wanted to. It was becoming clear to all Negros that a change must come in order for them to enjoy the “American Dream”. By the 1950’s racial hatred was out of control. Thousand of Negros had been lynched for no reason, whites refused to share the same public area with them and the Negros became fed up with it all, thus beginning the Civil Rights Movement. The Civil Rights movement began on December 1, 1955, when Rosa Parks (1913–), a black seamstress, refused to cooperate with a segregation law. As she boarded a public bus in Montgomery, Alabama, she took a seat in the designated "black" rows in the back. When the bus filled up she was asked to move so that a white man could have her spot. She refused to give the man her seat and was then arrested. This event sparked what would become a national movement of resistance to racial segregation (separation of black people from white people) and discrimination. Ann Swidler writes that the social movements not only can arise from cracks in culture but also can process culture insofar as they consume what is culturally given and produce transmutations of it. If social movements can arise from a crack in the culture, then it is quite possible that the crack that launched the “Black Power” social movement was the civil rights movement itself. America first heard the words “Black Power” in 1966 as they echoed from the Mississippi Delta when Martin Luther King Jr, and Strokely...