Preview

Biscuit Industry India

Good Essays
Open Document
Open Document
796 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Biscuit Industry India
EXECUTIVE SUMMARY FOR BISCUIT INDUSTRY IN INDIA
• Biscuit industry in India in the organized sector produces around 60% of the total production, balance 40% is produced by the unorganized sector (i.e. bakeries).
• Biscuit market in India is around 12,662 crores.
• There are around 150 medium to small biscuit factories in India
• Indian biscuit industry is the 3rd largest industry, behind U.S.A and China.
PERCENTAGE OF MARKET SHARE BRAND WISE
• Parle- 40%
• Britannia- 38%
• Priya Gold – 15%
• ITC- 11%
• Rest- 6%

• The export of biscuits contributes to 15% of annual production; however imports have not shown any significant growth in the last 2 years.
• IBMA estimates annual growth in the range of 25% and above mainly due to decrease in VAT on biscuits.
• Current penetration levels are
Urban- 75 to 85%
Rural-50 to 65%
• AC Nielson studies show that India is the world’s leading market for biscuits ahead of US, China and most European countries
• India showed a volume market share of 22%, the second slot was occupied by the US at 13%
• The top 3 countries- India, US, and Mexico contribute to over 40% of the total biscuits
• The glucose segment has already reached maturity phase of the PLC, no value benefit, Parle being the key player that drives profits through economies of scale
.
• Per capita consumption of 2.5 kg as compared to 10 kg of mature markets like US and Europe.\
• Demand from rural markets account for half the biscuit sales in India (rural markets account for 30% revenues for Britannia and Parle and over 50% for regional brands.
• Today biscuits contribute to over 33% of the total production of bakery and above 79% of the biscuits are manufactured in the small scale sector of bakery industry, comprising both factory and non factory units in the country.
• The biscuit industry is estimated to grow at about 15-17% in the next few years.

• The export of biscuits is about 17% of the annual production; the export

You May Also Find These Documents Helpful

  • Powerful Essays

    Parle vs Britannia

    • 2487 Words
    • 10 Pages

    Biscuit industry contributes Rs 8,000 crore to the FMCG industry and provides a vast opportunity for growth, as the per capita consumption of biscuits is less than 2.1 kg in our country.…

    • 2487 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Parle G: Marketing

    • 1546 Words
    • 5 Pages

    Parle G is the world’s largest manufacturer of biscuits by volume or tonnage and has been in the numero uno spot since a very long time. It has done so primarily by positioning its product, Parle G Biscuit, at optimally affordably rates which caters to customers from all walks of life especially the low income groups in the Bottom of the Pyramid.…

    • 1546 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Surya Foods

    • 674 Words
    • 3 Pages

    We have three plants located in Greater Noida, Lucknow & Surat. We also outsource some of our requirements to another plant located in Hyderabad. Our capacities have reached 1,50,000 MT p.a., which along with strong brand building and distribution capabilities have enabled us to command a sizable market share in the biscuit market despite competition from well-established players in the industry.…

    • 674 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Biscuits in India report offer a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.…

    • 360 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Mtr Organization Analysis

    • 5649 Words
    • 23 Pages

    Despite these low volumes, the processed food industry ranks fifth in size in the country, representing 6.3 per cent of GDP. It accounts for 13 per cent of the country's exports and 6 per cent of total industrial investment. The industry is estimated to grow at 9-12 per cent, on the basis of an estimated GDP growth rate of 6-8 per cent, during the tenth five-year plan period. Value addition of food products is expected to increase from the current 8 per cent to 35 per cent by the end of…

    • 5649 Words
    • 23 Pages
    Powerful Essays
  • Good Essays

    Flour ,Fat ,sugar ,salt ,yeast, gms powder ,sodium stearoyl lactilate, smp solution, bread improvers, ascorbic acid, potassium bromate, calcium propionate, acetic acid and other additives.…

    • 806 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    go goa gone

    • 1210 Words
    • 5 Pages

    For the year ended October 31, 2013, ITC's cream biscuitmarket share stands at around 25% in value, according to industry sources who quoted all-India Nielsen numbers . The market share numbers for Parle Products and Britannia for the same period were under 20%…

    • 1210 Words
    • 5 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Covered in this Report0280035This report covers the present scenario and the growth prospects of the Global Cereal Bar market for the period 2014-2018. To calculate the market size, the report considers revenue generated from retail sales of cereal bar products including snack bars, energy nutrition bars, and other cereal bars. It includes the geographical segmentation and information about the key leading countries in the market.…

    • 299 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Marketing and Britannia

    • 2697 Words
    • 11 Pages

    As time moved on, the biscuit market continued to grow… and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm. The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark.…

    • 2697 Words
    • 11 Pages
    Better Essays
  • Satisfactory Essays

    Itc Bingo

    • 345 Words
    • 2 Pages

    The total snack food market is India is estimated at Rs 4,500-5,000 crore. Within this, the organised segment notches up revenues of about Rs 2,000 crore. The sector is growing at a clip of 30% year-on-year.…

    • 345 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Business Wire, (2011) Research and Markets: The fast food market in India: Indian fast food…

    • 3403 Words
    • 26 Pages
    Best Essays
  • Powerful Essays

    Kanpur Confectionaries Private Limited (KCPL) is a family owned business, producing glucose, cream, salt and Marie biscuits under…

    • 1825 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Founded 1892, with an investment of Rs.295 Headquarters Kolkata (West Bengal)/ Bangalore (Karnataka), India Products ◦ Bakery products, including biscuits, bread, cakes and rusk, and dairy products, including milk, butter, cheese, ghee and dahi Revenue…

    • 648 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Strategy

    • 1961 Words
    • 8 Pages

    •Biscuits market in India : Rs 9,000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows:…

    • 1961 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

     A cream colored yellow stripped wrapper with a cute baby photo containing 10 – 12 biscuits with the company‘s name printed in Red and you know these are Parle G biscuits.…

    • 1799 Words
    • 8 Pages
    Powerful Essays