Biscuit factory

Topics: Marketing, Chocolate chip cookie, Target Pages: 98 (7622 words) Published: March 13, 2014
PREFACE

 
Assalamualaikum,
Firstly, I would like to say Alhamdulillah and Syukur to Allah, The Almighty for His blessing I managed to complete this project paper. Thanks to my lecturer ­­­­­­­­­­­­­­­­­________________ for his advice and guidance. Who has always been a source of reference and guidance in completing this proposal paper.  To my beloved wife and family for their never ending love, kind, support and advice to me in completing my journey as a Master Degree student. With their advice and experience, it teach me how to interpret, operate and cooperate the business project to become more effective and efficiently.  Lastly, I would like to apologize for any mistake to everyone during the process of completing this business project.

Thank you. 

CHAPTER 1 : INTRODUCTION
1.1 Introduction
Cookies is a kind of snack that really popular among Malaysians without considering their age, gender and lifestyle. The cookies' market is a large market but there are a lot of existing companies in this industry. Besides companies, there are also entrepreneur that sell cookies through small business. There are many types of cookies that can be found in the market. Firstly, there are festive cookies that can only be found during festive season. For example, cookies such as pineapple tart, almond London, London snow and semperit can easily found during Hari Raya. Secondly, there are also cookies for health. For example, the ingredients of the cookies contain less sugar, oat based and hi-fiber. Next, sandwich cookies are also popular in the industry. For example, vanilla flavor, peanut butter flavor, cheese flavor, chocolate flavor and other. There are a few ways to find cookies in the market. Some of the cookies can be found in hypermarket and groceries. Examples of the cookies are Munchy's and Julies. There are also cookies can only be found only at its own shop such as Famous Amos. Other than that, there are some of the cookies that have to be order first such as festive cookies. Cookies can be taken at anytime and anywhere. People like to eat cookies when they hungry while waiting for the meal times. Cookies are also suitable to be taken during recreation and leisure time. People also like to eat cookies when watching television, hang out with family and friends. Cookies are suitable to be serving during parties, ceremonies and festive seasons. Besides serving the cookies as snack, it is also can be used as a gift for a special day such as birthday, wedding and sport day. Cookies are always being packed in a form of hamper to be given as a prize and appreciation. For ceremonies such as wedding and event, cookies can be given as a souvenir to the guest. For example, in wedding ceremonies, usually the guest will get boiled egg as a souvenir but nowadays, there are many varieties of souvenir can be given to the guest such as cookies, chocolate and cake. As the expansion of the cookies industry in Malaysia, our company, BisCute Sdn. Bhd decided to enter the industry because the large market. Although there are lot of competition in the market, but our company have high confident that we can survive and success in the industry.

1.1.1Executive Summary
BisCute Sdn. Bhd. is a company that has been establish by me as a sole proprietor. As of this I act as the owner cum manager of the company that contributes effort to develop the business. The headquarter of the company is located at No G22, Persiaran Sukan, Laman Seri Business Park, Shah Alam, Selangor, Malaysia. ‎ The company decided to open the headquarter at Shah Alam because it is pack with housing area and industrial area. Besides that, Shah Alam located near to Kuala Lumpur. So, it is easier for the company to do the business there. The facilities and infrastructures provided by the government also one of the factor I decided to choose this location. Moreover, there are a lot of human workforces at urban and industrial area like Shah Alam.  The...
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