Biography of Samantha Kumarasinghe

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Diploma in Marketing Management (Intake V)

The person behind Nature’s Secrets

Dr. Samantha Kumarasinghe Chairman / Managing Director of Multichemi Group of Companies

Department of Marketing Management University of Sri Jayewardenepura

Team Amity

Sanjeewa Hewavitharane DMM/2009/049

M D N Anuradha Harshani

DMM/2009/045



M F Mohamed Hismy

DMM/2009/050

Muditha Ranjana Jayasundara

DMM/2009/061



Suraji Dissanayake

DMM/2009/032

Group Assignment SALES MANAGEMENT Lecture – Mr. Dinesh Samarasinghe 2

Contents
Preface............................................................................................................................ 4

Fact File............................................................................................................... 5

His history ........................................................................................................... 6 His first employment............................................................................................ 6 How he started his business ................................................................................. 6 Major turning point in his life .............................................................................. 6

His strength ......................................................................................................... 7 How he grew up his business ............................................................................... 7 Another giant step ................................................................................................ 9

His Focus ........................................................................................................... 11 His success factors ............................................................................................. 11 The major challenges faced in his business ....................................................... 11

His Achievements ............................................................................................. 12 Sri Lankan Entrepreneur of the Year 2007 ........................................................ 12 His view towards local brands ........................................................................... 12 His future destination ......................................................................................... 13 His advice for future leaders .............................................................................. 14

3

Preface
In 1993, a science graduate with wide experience in the chemical industry started a business with a capital of 1.2 million and a work force of 12 employees. Today, 16 years later Mr. Samantha Kumarasinghe is the Chairman/ Managing Director of Multichemi Group of Companies, a wholly owned Sri Lankan conglomerate of five high profile companies; Natures Beauty Creations Limited, Multichemi International Limited, Multichemi Exports(Pvt) Limited, Multichemi Bangladesh (Pvt) Limited and EcoProtect Engineering (Pvt) Limited.

4

Fact File

Name Date of Birth School Attended Family

Samantha Sathischandra Wanniarachchi Kumarasinghe September 16th 1958 Morawaka Primary School from Grade 1 to Grade 3 Matara Rahula College from Grade 4 to Grade 8 Colombo Royal College from Grade 9 to Grade 12 Father is a retired school principal and mother is a retired school teacher. He is the 3rd of four children. His elder sister is a school teacher, his elder brother is a planter and his younger brother is a dermatologist. His spouse is a housewife. They have three children, the eldest, a son is doing his higher studies in Australia, the elder daughter is doing her higher studies in the UK and the youngest, a daughter is in the O/L class Sales Executive at Lankem Ceylon Limited Chairman/Managing Director of Multichemi Group If you are committed and focused, you can achieve great heights. He does not believe in God or luck To build a...
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