Bing's Competitive Advantages

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“Bing” it on Google
Mark Penn is taking a big leap by leaving his firm to work for Microsoft on a mission to fix Bing. The company is faced with becoming a competitive leader in the search engine area. Penn believes he can enter Microsoft with a different strategy. To improve Bing, Penn believes he needs Stack Ranking, which focuses product developers away from getting industry-leading products to market faster than the competition. According to the article, not including the marketing or the billions of dollars put into Bing, Google accounted for 69% of the searches in June alone. They say the key strategy to turn this company around would be to come up with an approach that would make Bing a different kind of search engine compared to Google. Analysis

As stated above, Microsoft is trying to take the number one spot for the most used search engine. A competitive advantage can be defined as a firm’s ability to create value in a way that its rivals cannot. Microsoft and Yahoo! introduced Bing in 2009, which allows users to search for information regarding almost anything. While being introduced to everyone in 2009 other search engines were available. Bing’s competitive advantage over the others was that Bing offered subcategories onto the organic search results, allowing the user to quickly see the search results in logical groups. This is an issue for Bing because they are not the only company that offers these types of search engine results and no longer have a competitive advantage in the market on this basis. Another advantage with Bing, you get “enhanced results” which can also be taken as intelligently organized results that you can receive quickly and efficiently. Because of these enhanced results, many people chose to use the Bing search engine over Google but in recent years, other search engines have put a greater emphasis on their speed and results and are bypassing Bing. If Bing still had any competitive advantage, it would be that...
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