Big Screen's Big Failure-Stephen

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Case Summary
Big Screen Studios is one of the largest Hollywood movies studios. Buck Knox, the president of Big Screen has established Big Screen as a studio that produced cost-efficient and profitable films. The studio also had a good reputation for being supportive of the creative side of film making. However, in the last two years Big Screen had invested in several major productions that for various reasons had all performed well below expectation. Knox heard that some of the board members were prepared to force him out of the presidency if Big Screen did not come up with a hit soon. Knox contacted Mark Frazier, the director who had made several profitable movies and had a reputation as being a maverick with a “vision”. Frazier wants the script that he’s been writing to be filmed by Big Screen, the story about two strong male lead characters, a beautiful woman the men encountered in South America whose affection they fought over, battles, sea journeys, and challenging journeys over mountains and through jungles. Knox enchanted by the script; however Knox could also see that this movie might be extremely expensive to produce. Frazier convinces Knox that it will pay off. After a serious consideration, Knox decided to produce Frazier’s movie with $50 million budget agreement. John Connor, one of Knox’s trusted vice presidents, act as the studio’s liaison with Frazier and to be executive producer on the film. Connor was a veteran of many years experienced in working with directors and budgets. The first major problem the film encountered involved casting. Frazier’s first signing was Cole Rogan, a famous actions star, to be one of the male leads. Knox and Connor felt that Rogan was an asset because he had a reputation as a star who could “open” a film (audience would come to a movie just because he was in it). However, Frazier then decided to cast Frank Monaco as the other male lead. Monaco had made only a few films to date, and those were fluffy romantic...
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