Big Cinemas

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Contents
TopicsPg.
Main objective of the study2
Type of design3
Nature and sources of design3
Methods of data collection5
Survey/questionnaire design5
Measurement and scaling of variables10
Sample design16
Data analysis plan17

Main objective of the study
The main objective of our research is to find out how to improve the ticket sales of Big Cinemas. For this purpose we analyzed both internal and external environment of big cinema. We also determined the strength and weakness of it in comparison to its competitors. We have considered various factors to find out whether ticket sales can be increased or not. Some of the factors are as follows: •Ticket price

Location
Parking facilities
Seat capacity
Demographic characteristics

Ticket price is one of the factors that determines the sale of ticket.in our research we found out youth visit big cinema the most. Since most of the youths are students they prefer reasonable price. If the price is reasonable the ticket sale can be increased. Location of the theatre matters to those who donot have private vehicle. Therefore public transportation should be available to that particular location. If more access to public transportation more crowd can be generated and there will be high sale of ticket. Parking facility and parking charge are important factors that should be considered for high sale of ticket. Parking facility matters to those who have private vehicle. If there is access to parking area than people would like to visit that particular place. Seat capacity should be high in number.

As mentioned before major customers are youngsters. So in order to attract more youth and student they should come up with different scheme and also should provide this group with special discount to increase the ticket sale. Type of research design

Research design may be broadly classified as exploratory or conclusive. They both differ from each other. Exploratory research is one type of research design,which has its primary objectives the provision of insights into and comprehension of the problem situation confronting the researcher. Whereas conclusive research design is to assist the decision maker in determining,evaluating and selecting the best course of action to take in a given situation. The type of design our research follows is exploratory design.as we all know exploratory design is used in cases when you must define the problem more precisely,identify relevant courses of action,or gain additional insights before an approach can be developed. In our research the major problem is how can we increase our ticket sales as it is low and for this purpose we have collected various data i.e., primary data and secondary data. The information needed is only loosely defined at this stage. The research process that is adopted is flexible and unstructured. Therefore, our research follows exploratory design.

Nature and sources of data
The data used in our research are:
Ticket price
Location
Timing of shows
Parking facilities
Seat capacity
Demographic characteristics
Costumer’s loyalty
Availability of DVDs
Alternative entertainment sources
Types of data:
Basically there are two types of data. They are Primary data and Secondary data.Primary data is the data which is collected first hand specially for the purpose of study. It is collected for addressing the problem at hand. Whereas, Secondary data is the data that have been already collected by and readily available from other sources.

The following are our primary data from the research:
Parking facilities
Demographic characteristics(age, income, gender)
Costumer’s loyalty
Availability of DVDs
Alternative entertainment sources
Seat capacity

Since the above mentioned data are not readily available, we had to collect them for the purpose of our research study. For examples, we had to go to different branches of QFX and big cinema in...
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