Strategic Management Strategic Report on BIG BAZAAR
Niranjan. G MBA 3rd ‘B’ Sec PESIT Bangalore South Campus
Type Industry Founded Headquarters Products Revenue Employees Parent Public Retailing 2001 Mumbai, Maharashtra, India Department store Rs 6000 crores in 2011 36000 people Future Group
BIG BAZAAR is a chain of hypermarket in India. As of June 2, 2012 there were 214 stores across 90 cities and towns in India covering around 16 million sq. ft. of retail space. BIG BAZAAR is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections.
BIG BAZAAR is part of Future Group, which also owns the Central Hypermarket, Brand Factory, Pantaloons, eZONE, HomeTown, futurebazaar.com, KB's Fair Price to name a few and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited that is listed on Indian stock exchanges.
1. BIG BAZAAR has divided India into THREE SEGMENTS: 1st: Consuming class which includes upper middle and lower middle class. (14% of India's population) 2nd: Serving class which includes people like drivers, household helps, office peons, liftmen, washermen, etc. (55% of India's population) 3rd: Struggling class (remaining 31% of India's population)
2. 3-C THEORY: According to company’s 3-C theory, Change and Confidence among the entire population is leading to rise in Consumption, through better employment and income which in turn is creating value to the agricultural products across the country. 3. THE GREAT EXCHANGE OFFER On February 12, 2009 Big Bazaar launched "The Great Exchange Offer", through which the customers can exchange their old goods in for Big Bazaar coupons. Later, consumers can redeem these coupons...