PROJECT TITLE : A study on layout of Big Bazaar,Noida.
Big Bazaar is a chain of shopping malls in India currently with 29 outlets, owned by the Pantaloon Group. It works on same the economy model as Wal-Mart and has had considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani, the head of Pantaloon Retail India Ltd.Big Bazaar, the flagship retail chain of the Future Group, is on the verge of achieving a unique milestone in the History of World Retail – by being the first hypermarket format in the globe to rollout fastest 101 stores in a short span of seven years.Big Bazaar’s journey began in October 2001, when the young, first generation entrepreneur Kishore Biyani opened the country’s first hypermarket retail outlet in Kolkatta (then Calcutta). Though, Big Bazaar was started purely as a fashion format including apparel, cosmetics, accessory and general merchandise, the first Food Bazaar format was added as Shop-In-Shop within Big Bazaar in the year 2002. Today, Big Bazaar, with its wide range of products and service offering, reflects the aspirations of millions of Indians.Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers.At Big Bazaar, you will definitely get the best products at the best prices - that’s what we guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete your shopping expereince.
Mission and Vision :
Future Group shall deliver Everything, everywhere, everytime for every Indian Consumer in the most profitable manner. We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development
Target Audience :
Big Bazaar targets higher and upper middle class customers.The large and growing young working population is a preferred customer segment .Big Bazaar specifically targets working women and home makers who are the primary decision makers. Primary
• Outlets in around 60 locations across India.
• Sells furniture, electronics, clothes, cookware, cosmetics, household items, food, gifts, jewelry, and books. • Also has special Food Bazaar outlets.
• Most stores open from 10 a.m. until 9.30-10 p.m
Brands of big bazaar :
1. DJ &
2. Lee Cooper
1. Sristhi (dupatta & salwar)
2. Ria Ritu(sarees)
1. Pink & Blue
3. World cup special kid’s wear 4. Sach
5. la opala
7. homee ware
7. miss mary
4. eureka forbes
6. maharaja whiteline
10. hul(pure it)
Please join StudyMode to read the full document