Big Bazar

Only available on StudyMode
  • Topic: Retailing, Retail companies of India, Pantaloon Retail India
  • Pages : 7 (1885 words )
  • Download(s) : 875
  • Published : January 18, 2013
Open Document
Text Preview
Big Bazaar
From Wikipedia, the free encyclopedia

|Big Bazaar | |pImage:Big bazaar logo.jpg | |Type |Public | |Industry |Retailing | |Founded |2001 | |Headquarters |Mumbai, Maharashtra, India | |Products |Department store | |Revenue |Rs 6000 crores (in 2011) (Big Bazaar and Food Bazaar | | |combined) | |Employees |~ 36000 people [1] | |Parent |Future Group | |Divisions |~ 214 | |Website |[http://www.bigbazaar.com |

Big Bazaar is a chain of hypermarket in India. As of June 2, 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq.ft. of retail space. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections.

Big Bazaar is part of Future Group, which also owns the Central Hypermarket, Brand Factory, Pantaloons, eZONE, HomeTown, futurebazaar.com, KB's Fair Price to name a few and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited (BSE: 523574 523574), that is listed on Indian stock exchanges.

[pic]
[pic]
The Big Bazaar at Esplanade, Kolkata.

|Contents |
|  [hide]  |
|1 History |
|2 Strategy |
|2.1 3-C Theory |
|3 Operations |
|4 Innovations |
|4.1 Wednesday Bazaar |
|4.2 Sabse Sasta Din |
|4.3 Maha Bachat |
|4.4 The Great Exchange Offer |
|5 Timeline |
|6 References |
|7 External links |

[edit]History

Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 161 Big Bazaar stores in 90 cities and towns across India. By September 2012 BIG BAZAAR will have two more stores in North east namely SILCHAR and JORHAT in Assam.

Big Bazaar was started by Kishore Biyani, the Group CEO and Managing Director of Pantaloon Retail India. Though Big Bazaar was launched purely as a fashion format including apparel, cosmetics, accessory and general merchandise, over the years Big Bazaar has included a wide range of products and service offerings under their retail chain. The current formats includes Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar. The inspiration behind this entire retail format was from Saravana Stores, a local store in T. Nagar, Chennai

The stores are customized to provide the feel of mandis and melas [2] while offering the modern retail features like Quality, Choice and Convenience. As the modern Indian family's favorite retail store, Big Bazaar is popularly known as the "Indian Walmart".

On successful completion of ten years in Indian retail industry, in 2011, Big Bazaar has come up a new logo with a new tag line: ‘Naye India Ka Bazaar’, replacing the earlier one: 'Isse Sasta Aur Accha Kahin Nahin'.[3]...
tracking img