Big Bazaar Report

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A PROJECT REPORT ON

“CUSTOMER PERCEPTION – A STUDY AT BIG BAZAAR
MYSORE ROAD BANGALORE”
In partial fulfilment for the award of the degree of Master of Business Administration

By SHIVANAND REG.NO: 09JRCMA040 GUIDE
Dr.H.S.MAHABALESHWAR BHATTA PRINCIPAL, RRMBA

RAJARAJESHWARI COLLEGE OF MANAGEMENT STUDIES & COMPUTER APPLICATIONS No.14, Ramohalli cross, Mysore Road, Banglore-74

(2009-2011)

RR COLLEGE OF MANAGEMENT STUDIES AND COMPUTER APPLICATIONS

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CHAPTER-I INTRODUCTION

RR COLLEGE OF MANAGEMENT STUDIES AND COMPUTER APPLICATIONS

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INTRODUCTION Introduction to retail market:
Today’s retail market is facing their toughest competition, that Big Bazaar can outperform the competition. If they can move from a product and sales philosophy to a marketing philosophy. The Big Bazaar can go about winning customers and outperforming competitors by performing a better job of meeting and perceiving customers needs. The ultimate success of any marketing programme depends upon how the customer behaves and Weather his/her behaviour is indicated of the acceptance of the product or service offering from the firms. Today even Big Bazaar is pouring in a lot of money for undertaking researches to have a better understanding of their customer perception. Marketing process begins with customers and ends with customers. It means marketing process aims at delivering maximum perception to customer. In doing so, it takes care about purchase perception with the loyalty of the customer. Marketing is responsible for driving the rest of the Big Bazaar to be customers oriented and market drives customers care without them, the Big Bazaar ceases to exist. Plans must be laid to acquire and keep customer and because of many malls affect customer perception. Many of which lie outside the scope of marketing department such as delivery, reliability, sales process after sales service. Big Bazaar must work hard to ensure that it delivers as per customer expectations the service required by them. Customer’s expectations are increasing day by day in case of products life. Products, which are used for daily purpose, involves complex decision making. After sales, service is important in winning the confidence of the customer. Every customer wants to enjoy full benefits of a purchase over the excepted life of the product. To ensure this, Big Bazaar effort towards customer perception is very important.

RR COLLEGE OF MANAGEMENT STUDIES AND COMPUTER APPLICATIONS

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INDUSTRY PROFILE
In India, the retail sector is the second largest employer after agriculture. The retailing sector in India is highly fragmented and consists of predominantly of small, independent, and owner-managed shops. The organised retail sector in India is only 2%. The Proportion of sales through organised retailing is estimated to increase to around 6% by 2010. There are some 12 million retail outlets in India; the retail business in India is expected to reach Rs.19069.3 billion by 2010. Over 50 of the Fortune 500 and 25 of the Asian top 200 companies are retailers.Retail is India’s largest industry; it contributes for over 10 per cent of the country’s GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced` industries with several players entering the market. But because of the heavy initial investments required, break even is difficult to achieve and many of these players have not tasted success so far. However, the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating opertaions. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping...
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