Big Bazaar

Topics: Hypermarket, SpongeBob SquarePants, Retailing Pages: 6 (1835 words) Published: January 5, 2013
Big Bazaar : Saste Main Party (Celebrate Party in Economy Price)

Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years. It has developed nice television commercial campaign for new look and corporate branding.

It is a core competency of Big bazaar that always coming with promotional offer with quality & branded products. Now, it has come up with new campaign for New Year with promotional price offer where consumers can celebrate New Year party well. advertising this week by retailer.

The campaign has released with limited period offer from 17th December, 2011 to 1st January, 2012 with the punch line of “Saste Main Party”. We all know that today everything is becoming costly and hike in price of many things day by day. So, consumers are making control or avoid celebrating well. Campaign: - “Saste main party (New Year party with economy Price)” This festive season saw customers splurging and all retailers showed increased revenue incomes as well as growth in same store sales. There has been a lull both in retailer advertising activity as well as consumer buying for the last 2 weeks of Novmber. Retailers, realising that customers need to be pulled back into stores have once a Wednesday Bazaar ! Naye India ka Bazaar ' Big Bazaar'..(Future Group). New Logo wednesday bazaar.

The Future Group, Big bazaar is biggest hypermarket and one of largest retail chain in India which is also operates other retail chains, including Pantaloons, Central, Food Bazaar, Home Town and eZone. The Future Group currently owns 152 Big Bazaar stores in the India. Big bazaar has already built up strong brand image in retail chain segment. The first three Big Bazaar stores were launched during the festive season in 2001 in Kolkata, Bengaluru, and Hyderabad (India). Since then, 151 more stores have come up in 90 cities across the country in India. And, now, it is running very successfully in market.

Recently few days ago Big Bazaar has come up with its new look and going to redefine in Indian retail market. It has already been completed 10 years in Indian retail industry where it has been offering wide range of brands to consumers with competitive price.

Big bazaar has started with beautiful brand campaign “Isse Accha Aur Sasta kahi Nahi (Best quality with economical price, it will not get elsewhere)”, it was getting huge positive response and established brand with this campaign. The core competency of Big bazaar is “price strategy”, it is always focus on price strategy and on that basis campaign got huge success, as well still it is getting. It is offering very competitive price that economic & socio-economic class can afford. Many other big companies’s have started to diversify in retail market (Hypermarket) at that time.

Old Punch line: - “Isse Accha Aur Sasta kahi Nahi (Best quality with economical price, it will not get elsewhere)”.

New Punch line: - “Naye India ka bazaar (New Indian market)”. It is focusing on New India because, since 10 years Big bazaar is providing large amounts of products to Indian consumers, As well India is now moving step ahead day by day with new era

It has made very little change in logo of Big bazaar, it remain same color, font, looks that will maintain same image in mind of consumers. Again, it’s a good strategy of logo development. If you will compare very close between old logo & new logo, you will find difference.gain eimbarked on an aggressive advertising blitz. Nick India and Big Bazaar launch ‘ Back to School ‘ range with the famous icon ‘SpongeBob SquarePants’ Nick India, the leading kid’s entertainment channel & Big Bazaar, India’s largest Hypermarket chain and part of Future Group, together announced the launch of the ‘Back to School’ range with the famous icon, the one & the only ‘SpongeBob SquarePants’! The ‘Back to School’ range is available starting December 9th 2011 at all Big Bazaar...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay about Efeectiveness of Loyalty Programs in Big Bazaar
  • Type: Retailing and Pages Big Bazaar Essay
  • Study on Change in Consumer Buying Behavior in Food Bazaar Research Paper
  • Big Bazar Doc Essay
  • Big Bazaar Essay
  • BIG BAZAAR Research Paper
  • Big Bazaar Report Essay
  • Essay about A Report on Research on Consumer Perception on Big Bazaar (Kacheguda)

Become a StudyMode Member

Sign Up - It's Free