‘ Is Se Sasta aur Accha Kahin Nahi’
The world-country chain, Big Bazaar, which is formed by the CEO of Future Group, Mr. Kishore Biyani. The Group does not promise more than what it gives. Their basic attraction is linked to affordability, is their Unique Selling Price. But the products, Big Bazaar stores stocks can not be advanced, but customers are guaranteed to use it worth the money spent on them. In 2001 the group opened its first store on VIP Road, Calcutta, which was the primary departmental store offering regulated services for parking, steel, ships, clothes, electronics, etc. under one roof at competitive prices. Big Bazaar has been a huge hit with the lower middle and middle class people as a large customer base. Big bazaar employs more than 10,000 people and employs around 500 more per month. Well-dressed staff improves the overall appearance of store. Use scenario planning as a tool for quick decision making multiple counters for payment, staff at store to keep baggage and security guards at every gate, makes for a customer-friendly atmosphere.
There are Big Bazaar is helping India make up lost time. It 80 Big Bazaar stores in 45 is currently in the midst of the fastest ever cities including expansion of a smaller towns hypermarket like Sangli, format Durgapur, anywhere in Panipat, the world. Palakkad, From 30 stores Ambala, Meerut, in June 2006, Kolhapur and Big Bazaar will Market Haldia. Attracting over 100 million be emblazoned The retail industry is one of the biggest money customers every year, it has on 120 new spinners in the world, notching up US$ 6.60 democratised shopping in India and stores by trillion (Rs. 2.64 crore crore) in turnover become synonymous with great June 2008. (Source: Euromonitor Study). In India the sector promotions that offer quality There could is worth Rs. 720,000 crore (US$ 180 billion) products at affordable prices. be several ways of measuring growing at between 11% and 12% annually Spread over anywhere...
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