Topics: Sales, Grocery store, Supermarket Pages: 4 (1331 words) Published: May 14, 2013
Assignment 1: Biddy's Bakery Case Study

Business 515

Name: Charlene Allen

Institution: Strayer University

Date: March 03, 2013

Biddy’s Bakery was founded by Elizabeth McDoogie in 1984. Nicknamed “Biddy”, Elizabeth started the home style-bakery in Cincinnati, Ohio as an alternative to commercially available baked goods. The mission of Biddy’s Bakery was to produce a variety of baked- goods with old fashioned style and taste. The goods produced included a variety of pies and cakes, and were sold to the general public and local restaurants. The business was initially started as a hobby by Elizabeth and a group of her friends. Many of the recipes they used had been passed down for generations in their families. The small production and sales facility was housed in a mixed commercial and residential area on the first floor of “Biddy’s” home. Elizabeth “Biddy” and three of her friends worked in the facility from 6 am to 2 pm making and selling the pies. The operation was arranged as a job –shop with work- stations set up to perform a variety of tasks as needed. Most of the customers placed advanced order and Biddy’s Bakery took pride in accepting special requests. The Bakery’s specialty was the McDoogie Pie, a rich chocolate confection in a cookie crust. Challenges with Captivity

Capacity is considered to be the maximum amount or number that can be contained or accommodated (). Restaurants are required by law to list their maximum seating capacity on a sign in the front lobby. This ensures that all of the customers can safely evacuate the premises in case of a fire or other emergency. Planning for capacity needs is vital to the successful operation of a facility for a company. Elizabeth was faced with challenges because she did not implement any capacity with in her business plan. In the beginning Elizabeth was not anticipating that her business would grow as much and as fast as it done. If a company does not plan carefully, there may not be enough...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Biddy Bakery Essay
  • Biddy Bakery Essay
  • Law and Biddy S Tea Essay
  • Essay about Biddy vs Estella

Become a StudyMode Member

Sign Up - It's Free