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Male Hegemonic Structure in the World of Sports

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Male Hegemonic Structure in the World of Sports
The world of sports is strictly dominated by a male hegemonic structure, which is not exactly welcoming to the thought or idea of sharing this love of sports with the opposite sex. The term hegemony is defined as the dominance of one state or group of individuals over the others. Although women have shown a passionate interest for sports, their ability to join this culturally powerful organization as respected professionals has not been completely accomplished. They have been given opportunities to participate in athletic areas that are not the most culturally popular venues within American culture (i.e. golf, gymnastics, swimming, and tennis), but their inception and respected entrance into the American conglomerates of the sports world (i.e. basketball, baseball, and football) have been favorably denied. Men suffocating treasure their superior domination of this cultural superstructure and fear the idea of allowing the opposite sex entrance into their precious stratum. Men 's ultimate trepidation is sports not being only their secret possession. Women have passionately fought to prove themselves as strong enough, knowledgeable enough, and tough enough to survive in the historically constructed system men have carved out: the association of sports and the manner in which it operates. Although their desperate attempts have allowed them to chip through the first few layers of this concrete barrier in which they are faced with, their attempts to delve deeper to ultimately reach the core of its existence has been a disappointing failure. Despite the increase in female athletes participating in sports at a college and professional level, the use of female athletes as product endorsers has been limited. Some female readers like my wife has suggested that there may be an obvious media bias against female athletes and other problems related to how women’s lack of being feminine is portrayed to the public. I feel that women athletes don’t get enough recognition compared


References: Adams, T., & Tuggle, C. A. (2004). ESPN’s Center and coverage of women’s athletics “It’s a boys club” Grau, S. L. Roselli, G., & Taylor, C. R. (2007). Where’s Tamkia Catching? A content analysis of female athlete endorsers in Huffman, S., Tuggle, C. A., & Rosengard, D. S. (2004). How campus media cover sports : The gender equality issue, one generation later. Kian, E. M., Vincent, J., & Mondello, M. (2008). Masculine hegemonic hoops: An analysis of media coverage of March Madness.

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