Bharti Groups-Airtel Telecommunications
A Research Report on -“Comparative Analysis of Marketing Strategies of Vodafone & Airtel”
ARYAVART OF INSTITUTE OF TECHNOLOGY & MANAGEMENT
For the Partial Fulfilment of Master of Business
Under the Guidance- Raghvendra Singh (R.B.M)
Submitted by : Shashi Nath Singh Course Name : M.B.A
Batch : 2010
Enrolment No: 0905670099
Submitted on : 16-01-2011
This is to certify that Mr. Shashank Vikram Singh, bearing roll no .0935770011 , a second year student of Aryavart of institute of technology &Management ,Lucknow, has successfully completed summer internship report on the project titled, “Comparative Analysis of Marketing Strategies of Vodafone & Airtel” at Raghvendra Singh (RBM-Airtel) for Partial fulfilment of the award of MBA degree under my guidance.
To the best of my knowledge and belief, the work has not been submitted anywhere else for the award of any degree or discipline.
(Regional Business Manager)
Chapter-1 Project Summary
Every organization has to achieve its organization goals. For this it is very essential for an organization to know about the view of consumers. This survey research also aimed as to estimate potential buyer for the product. The objective of the study is as under:
1.1 Research Objective
1. To identify the difference between market performance of Airtel and its major competitor Vodafone.
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