(it’s BGS relationship, environment, power & Critics)
Mr. Md. Tarikul Islam
Department of Finance & Banking
Course code: FNB103
Submitted by :
8th March, 2012 Department of Finance & Banking
Savar,Dhaka-1342 Jahangirnagar University
Robi is a renowned telephone company of Bangladesh. Robi Axiata Limited is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. It was formerly known as Telekom Malaysia International (Bangladesh) which commenced operations in Bangladesh in 1997 with the brand name AKTEL. On 28th March 2010, the service name was rebranded as ‘Robi’ and the company came to be known as Robi Axiata Limited.
BGS relationship of Robi:
Business, government and society – all 3 are inter-related with each other. Things remain unchanged for all companies. Robi is not different from that. Govt. is a system through which policies and rules are made and implemented for the society. Society is a network of human relation. Consumer of a product comes from the society and govt. is a part of total social system. Robi and other telephone operators company once decided that they will close the access of new company in the market. So they gave money to some powerful person of govt. So, now new comp can’t access in the telecom market. Robi’s consumer – who belongs to the society are confined in these old telecom companies. They are also disturbed over the government and Robi. That’s how Robi, govt. and society are inter-related. There are four models of BGS relationship:
1. Market Capitalism Model 3. Dominance Model 2. Dynamic Force Model...