Good examples of prospector: Google and Apple;
* Typically, Analyzers are fast followers that quickly follow Prospectors into successful new market segments with improved products or services, or with lower prices. These firms compete by rapidly improving on the Prospector's value proposition through features, price, or a combination of the two.
Analyzer without innovation: Dell;
Low-Cost Defenders typically differentiate themselves by offering relatively standardized products of good quality at lowest possible prices in relatively mature markets. They generally focus on internal efficiency to lower the cost of their existing supply chain practices. Low-cost defenders attempt to maintain a stable base of customers and products by competing primarily on price, supported by their focus on efficient operations. The development of efficient operations is guided by the internal business perspective, which comprises indicators such as time from order to delivery, percentage of on-time deliveries, and stock-out percentage rate. Efficiency is also stimulated by a financial orientation. Two drivers of low cost are experience effects and economies of scale. Cost reductions through cumulative...