Bestbooks/Paige Turner

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Negotiation: ……Bestbooks/Paige Turner………………………………………… Role : ……Paige Turner’s Agent…………………………………………

What specific issues are most important to you? (Prioritize in order of importance)

1. Royalties
2. Contract signing bonus
3. Number of prints runs for the book
4. Number of weeks that Paige has to promote the book
5. Number of books
6. Advance
7. Number of countries where the book will be sold
8. Number of book clubs that will adopt the book

What is your BATNA? Reservation Price? Target?

BATNA: Find another publisher that is as good as Bestbooks
Reservation price: 10100
Target: 17600

What are your sources of power?
▪ Find another publisher that is as good as Bestbooks. ▪ Another publisher, Barney’s book provides good offer to Mr. Turner. ▪ Paige is a best-selling author and many people would like to buy, Bestbooks could earn more money. ▪ Paige is a best-selling author, and if he signs contract with Bestbooks, he will remain the Bestbooks’ reputation in publishing.

What specific issues are most important to your opponent? (Prioritize in order of importance)

1. Number of books
2. Number of book clubs that will adopt the book
3. Number of countries where the book will be sold
4. Royalties
5. Contract signing bonus
6. Advance
7. Number of prints runs for the book
8. Number of weeks that Paige has to promote the book

What is your opponent’s BATNA? Reservation Price? Target?

BATNA: Find another author who is as good as Paige Turner
Reservation price: 11000
Target: 17000

What are your opponent’s sources of power?
▪ Find another author who is as good as Paige Turner.
▪ Have a long history of publishing and have a good reputation. ▪ Bestbooks is in charge of many book clubs, which will affect the adoption of new books written by Paige.

What is your opening move/first strategy? What are the tactics you will be using? I am the representative of Mr. Turner. Since...
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