Best Snacks Generic Benchmark Worksheet

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RUNNING HEAD: TEAM A– Best Snacks, Inc. Generic Benchmarking Worksheet

Best Snacks Benchmarking Worksheet
John Dunbar, Teresa Hollmann, Kicia Robinson, Edward Thaxton
University of Phoenix
MMPBL 550/Creativity, Innovation and Organizational Design
Lois Whittaker
December 13, 2010

Table of Contents
Generic Benchmarking Worksheet.…..….….…………………………………………….3
Individual Contributions…………………….………………….…………………………10
References..………………………….…………………………………………………….32

Best Snacks, Inc. Generic Benchmarking Worksheet Task A: Problem/Opportunity Statement|
Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members.| Response to Task A: Teresa: Best Snacks, Inc. is hesitant to move away from their standard research, development and marketing activities, though their market share in the snack market is slipping. Over two years the company’s sales, market share and stocks have decreased and without innovation of their products and services they could lose their standing as a major player in the industry.John: Best Snacks seems to have a disconnect between the employees and their managers. The employees have ideas that could be beneficial to the organization that management is brushing aside, as is shown in the surveys. If a new innovative approach to how business is done internal is not provided, then there could be bigger issues down the road.Kicia: In the past two years, sales have dropped drastically, the market shares have decreased and stock market prices are spiraling down. The vice president of organizational development, Sabrina McKay is a valuable asset with exceptional expertise that involves several organizational development initiatives. However, because of the severity of Best Snacks issues, the company is forced to evaluate what the employees like and dislike competing with success. Ed: Best Snacks, Inc. is in danger of losing its long-held premier market share along with a reduction in sales and stock prices. Best Snacks will need to address management practices and organizational culture because they have not had any product or service innovations in five years.| Generic Benchmarking—The purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues.| Task B1: Generic Benchmarking: Topics|

Instructions for Task B1: In the Response row, identify the topics for which you need information in order to identify potential solutions to the problems identified in Task A. * In the Response row, list three to five topics that you will research in peer-reviewed journals, on Web sites, and in popular publications such as magazines and newspapers. * In the Response row, provide a justification for each topic.| Response to Task B1: Business Model Change – Supply Chain: Supply chain is the second element of innovation business model change and is how the value is created and delivered to the market. This type of business model change is generally behind the scenes, not noticeable by the customer and affects the value chain, including the way an organization organizes, partners, and operates to produce and deliver their products and services (Davila, Epstein, & Shelton, 2006, p. 33)....
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