Best Buy

Best Buy Case Study

MKT2316
Section 315

SWOT Team
Tanika St. Pierre, Melissa Falsetti, Fidaa Hajobeid, Michelle O’Reilly, Hayley Mccurdy, Devon Brown, and Anahita Fooladi

April 4, 2011

Table of Contents

Executive Summary3
Situation Analysis4
Assumptions5
Central Problem 5
Evaluative Criteria5
Alternatives6
Analysis of Alternatives10
Decision and Justification 11
Implementation12
Appendices13
Bibliography14

Executive Summary

Best Buy is the #1 “big box” electronic retailer that offers a wide variety of electronic goods and products (Case Assignment: Best Buy).   Since it caters to a niche consumer market there is a high demand for our products, which causes a downward pressure on prices.   An opportunity for Best Buy to increase revenue would be to offer longer guarantees on products and financing options.   However, natural disasters and manufacturing defects pose a great threat to maintaining our high quality inventory and image.   Our leading competitor, Wal-Mart Superstores, also poses a threat as they continue to climb the electronic market share.

In order for Best Buy to differentiate themselves from any other competitor, SWOT Team is investigating ways to build on its business-to-consumer success and move into the business-to-business world.

SWOT Team recommends that Best Buy includes personal, door-to-door selling of products to businesses.   The reasons behind this decision would be the competitive advantage over Wal-Mart Superstores.   An increase in the quantity of products sold will positively increase Best Buy’s profits.   The amount of revenue as opposed to the costs of implementation will result in a high return-on-investment. A major factor in this decision is the creation of personal relationships and strategic alliances with business consumers.   These strategic alliances will create a cooperative agreement between Best Buy and business clients (Lamb, Hair, McDaniel, Kapoor, Klaise, & Appleby, 2010).

An issue... [continues]

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