Benziger Family Winery

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In the case of the Benziger Family Winery, is being faced with the decision of whether or not Chris Benziger should invest in an ISO 14000 certification. The answer is yes, he should pursue the certification in an attempt to strengthen his knowledge that his company already has about being environmentally friendly. This will strengthen his position on the market as a leader in wine industry. In pursuing the certification, he will also educate other growers on the importance of a strong environmental management system. This will make them want to take those same steps to help promote their business to be more like him.

By getting the ISO this will further support his environmental policy that he strongly applies to the daily routines for helping the company conserve resources and prevent pollution. He is already certified by the Sonoma County Green Business Program (SCGBP) and is in full environmental compliance. As part of this compliance, the winery has saved over 2 million gallons of water per year through recycling all wastewater. They reduced solid wastes as well as energy cost due to the construction of a wine cave built in the hillside which maintained temperature cool enough to prevent them from using electricity to cool.

The Gap Analysis is the formal study behind what the business is currently doing and where they want to be in the future. This means the need for continuous improvement is necessary in promoting the best possible outcomes for the company goals. The gap analysis identifies the gaps from what the company is doing now to what they would be doing should they utilize additional resources to help improve the company’s outputs. By documenting what they have done in the past, this will show what other requirements are necessary to be put in place in an attempt to maximize the company’s capabilities. This may involve benchmarking as well. In this case the winery currently has annual revenues of about 15 million. They are striving to...
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